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1、花香茉莉茶滿榕城——茉莉花茶網(wǎng)絡(luò)營銷第四屆建行“e路通”杯2010全國大學(xué)生網(wǎng)絡(luò)商務(wù)創(chuàng)新應(yīng)用大賽花香茉莉茶滿榕城——茉莉花茶網(wǎng)絡(luò)營銷目錄一、項目簡介1.選題背景····························································32.茉莉花茶網(wǎng)絡(luò)營銷分析···············································438花香茉莉茶滿榕城——茉莉花茶網(wǎng)絡(luò)營銷2.1茉莉花茶網(wǎng)絡(luò)營銷分析市場SWOT···············
2、·················52.2網(wǎng)絡(luò)營銷的優(yōu)勢················································52.3網(wǎng)絡(luò)營銷的劣勢················································6二、我國茉莉花茶市場分析1.茉莉花茶行業(yè)分析···················································62.現(xiàn)階段茉莉花茶市場形勢································
3、·············73.茉莉花茶市場容量需求··············································84.未來市場預(yù)測及投資分析·············································9三、福州市茉莉花茶企業(yè)營銷現(xiàn)狀及問題分析1.福州市茉莉花茶產(chǎn)業(yè)的優(yōu)勢··········································102.福州市茉莉花茶企業(yè)營銷存在的問題···························
4、······103.福州市茉莉花茶營銷對策··············································11四、茉莉花茶項目營銷方案1.福州閩蜜香公司簡介·················································132.茉莉花茶市場STP分析··············································143.茉莉花茶市場4C分析·······································
5、········18五、茉莉花茶項目的網(wǎng)絡(luò)推廣策略1.總體策略······························································2138花香茉莉茶滿榕城——茉莉花茶網(wǎng)絡(luò)營銷1.策略詮釋······························································212.品牌文化策略·························································223.網(wǎng)
6、絡(luò)營銷實施·························································23六、財務(wù)分析1.股本結(jié)構(gòu)······························································282.資金來源與運用·······················································283.財務(wù)報表···········································
7、··················294.投資回報·····························································305.潛力分析·····························································30七、項目風(fēng)險與控制1.政策風(fēng)險與對策·······················································312.市場風(fēng)險與對策·············
8、··········································323.經(jīng)營風(fēng)險與對策·······················································32附錄一：茉莉花茶項目消費者問卷調(diào)查·································33附錄二：茉莉花茶消費者年齡結(jié)構(gòu)圖·····································
