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《貴州中煙的工商協(xié)同營銷體系構(gòu)建分析》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在應(yīng)用文檔-天天文庫。
1、AbstractWiththechangesofthecconomicsysteminChina，thetobaccoindustryhasalsoexperiencedrelateddevelopmentandchange．Atpresent，theindustrystructurehasbeensubdividedintothreeparts，amongwhichtheindustrialenterprisesareinthemaincompetitiveentities，themunicipalcommercialenterprisesaremarketingenti
2、ties，andcigaretteretailcustomersarebusinessentities．AlthoughthefreeretailcustomersarenotworkingfortobaccoindustryOrtobaccocompany,theydoplayanimportantroleinthedevelopmentoftobaccoindustryasawhole．CompetitivenessoftheindustrycannotbeultimatelyimprovedwithoutatripartitefoITn：thecommunityofi
3、nterests，thesystemwithCOmPlementaryresources，audnetIV0rkwithSharinginformation．Thispaperaimstoelaboratethemarketingsystemoftobaccoindustrybothathomeandabroad，withthehelpofliteratureanalyticmethod．Currently,thetobaccoindustryisinastagewherenetworkconstructionofcigarettesalesisreadytobecompl
4、eted．Firstly,thebrand—buildingindustryshouldbeenhancedtoimprovethewholetobaccodevelopment；secondlNmarketingnetworkbusinessmusthaveitsmutualbenefits：thirdly,moreprosperouscoverageisexpectedtobeachievedbyretailcustomers．Althoughthosethreeaspectsinthiscontextholddifferentpositions，theyarework
5、ingasacommunityofinterestswiththelinkofcigarettebrands．Tripartitecollaborationareencouragedtobuildbigbrands，becausethebirthofbigbrandsisconducivewhichhasitsadvantagesmtheconqn30ninterestsofthethreeparties，insafcguardingtheinterestsofconsumersandnationalinterests，andincomprehensiveompetitiv
6、enessofChina’Stobaccoaswell．Analysedfromthepointofmanagementinsupplychain，itisclearthatindustrialenterprises，commercialenterprisesandretailcustomersareessentiaIrolcsthroughouttheentiretobaccoindustrychain．Meanwhile，collaborativemarketingmodelofGuizhouTobaccoischosenasanempiricalanalysistoi
7、ndicatetheimportanceofcarryingoutindustrialandcommercialcollaborativemarketingsystem．Besides，theindustrialandcommercialcollaborativemarketingmodelisthepracticeofcoopcrativcrelationshipbetweenindustryandcommercewhichisofhigherandupdatedlevel．Andthiskindofmodeli
