資源描述：
《Case Study--theory， methods and practice.pdf》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、CASESTUDYRESEARCH:TheoryMethodsPracticeCASESTUDYRESEARCH:TheoryMethodsPracticebyArchG.WoodsideBostonCollege,USAUnitedKingdomNorthAmericaJapanIndiaMalaysiaChinaEmeraldGroupPublishingLimitedHowardHouse,WagonLane,BingleyBD161WA,UKFirstedition2010Copyrightr201
2、0EmeraldGroupPublishingLimitedReprintsandpermissionserviceContact:booksandseries@emeraldinsight.comNopartofthisbookmaybereproduced,storedinaretrievalsystem,transmittedinanyformorbyanymeanselectronic,mechanical,photocopying,recordingorotherwisewithouteithertheprior
3、writtenpermissionofthepublisheroralicencepermittingrestrictedcopyingissuedintheUKbyTheCopyrightLicensingAgencyandintheUSAbyTheCopyrightClearanceCenter.Noresponsibilityisacceptedfortheaccuracyofinformationcontainedinthetext,illustrationsoradvertisements.Theopinions
4、expressedinthesechaptersarenotnecessarilythoseoftheEditororthepublisher.BritishLibraryCataloguinginPublicationDataAcataloguerecordforthisbookisavailablefromtheBritishLibraryISBN:978-1-84950-922-0TomytwoMarthas:MarthaElizabethWoodsideandMarthaJaneWoodsideContentsPr
5、efaceixAcknowledgmentsxiii1.BuildingTheoryfromCaseStudyResearch12.BridgingtheChasmbetweenSurveyandCaseStudyResearch173.StorytellingTheoryandResearch414.CreatingVisualNarrativeArtforDecodingStories855.SubjectiveandCon?rmatoryPersonalIntrospection1076.OvercomingtheI
6、llusionofConsciousWillandSelf-Fabrication1297.UsingtheForcedMetaphor-ElicitationTechnique(FMET)inSubjectivePersonalIntrospectionsaboutSelf1438.SurfacingExecutivesInterpretationsofSelfandtheRolesofCo-WorkersinEnactingFrontandBackStageStrategies1579.PersonalExchange
7、s,SocialBehavior,ConversationAnalysis,andFace-To-FaceTalk18910.ConstructingThickDescriptionsofMarketers’andBuyers’DecisionProcessesinBusiness-to-BusinessExchangeRelationships20711.CaseStudyResearchonMeans-EndLadderingChains22512.BuildinginDegreesofFreedomAnalysisi
8、nCaseStudyResearch:EmpiricalPositivisticTestingofDatatoAlternativeTheories24113.ApplyingtheLongInterviewinCaseStudyResearch26314.Tipping-PointModelingin
