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1、2009SixthInternationalConferenceonFuzzySystemsandKnowledgeDiscoveryAnAnalysisoftheApplicationofDataMininginAirlineCompanyCRM1，21HuirongZhang,YunChen1.SchoolofPublicEconomyAdministration,ShanghaiUniversityoffinance&economics,Shanghai,P.R.China,2004332.
2、DepartmentofPhysicsofQujingNormalUniversity,Qujing,Yunnan,P.R.China,655000Email:outbluesky@163.comAbstract2.IntroductionofCRMtheoryDataminingisapromisingnewtechnologyto2.1.TheconceptofCRMtransactinformation,andcustomerrelationshipmanagement(CRM)cansup
3、plyafire-newbusinessCRMisamodernmanagementconcept,originatedinconceptionfortheairlines.Sotheintegrationofthemthewestmarketingtheory.TheconceptofCRMfirstcanenhancethecompetitionoftheairlines.ThispaperproposedbyGartnerGroupin1993,andnowhasintroducesthec
4、onceptsofcustomerrelationshipdevelopedintoanindependentindustry,withamanagementanddata-mininganditsprocess.Itprospectofindustrialdevelopment[2].CRMisaboutdiscussestheapplicationofdata-mininginairlinecustomercareandbusinessstrategyandtheuseofcompanyCRM
5、indetailandpresentssomeadvicesformoderninformationtechnologytoachievetheusing.objectiveofprofitabilitythroughenhancedcustomerKeywords:CustomerRelationshipManagementrelations.ByusingCRM,theenterprisehopetoretain(CRM);datamining;AirlineCompanyvaluablecu
6、stomers,findpotentialcustomersandwincustomerloyaltyultimately[3].1.IntroductionThetopicofCRMisveryrichwhichcanbeunderstoodfromdifferentanglesatdifferentlevelsWiththegradualrelaxationofregulatory[3,4].environmentofChina’scivilaviationmarket,aviation(1)
7、CRMisamanagementphilosophy.ItscoreideaisproductsbecamearelativesurplussinceChinajoiningthatcustomers(includingendcustomers,distributorstheWTO.Productsandservicesofcivilaviationareandpartners)havebeenseenasthemostvaluableassetmoreeasilyhomogenization.T
8、heredoesexisttheofenterprise.Theenterprisemakeseffortstomeetincreasinglyintensifiedcompetitionintheairtransportcustomerneedsandensuretherealizationofmarket.Thecompetitionhaschangedgraduallyfromcustomer'slifetimevaluebyimprovingcustomerpriceofp
