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1、PPT(2007-2013)圖表制作-完全指南圖表之道Stackedbargraph2135408454AxisTitleAxisTitleSource:What’sthesource?Title,TimePeriodSubtitle100%stackedbargraphAxisTitleAxisTitleSource:What’sthesource?Title,TimePeriodSubtitleColumn1Column2Column3Column4Column5KeyStackedcolumngraph2135
2、408454CAGR1995-1999Totalxx%AxisLabelAxisLabelDataset5xx%Dataset4xx%Dataset3xx%Dataset2xx%Dataset1xx%Source:What’sthesource?Title,TimePeriodSubtitle100%stackedcolumngraphAxisLabelAxisLabelCAGR1995-1999Dataset5xx%Dataset4xx%Dataset3xx%Dataset2xx%Dataset1xx%Source
3、:What’sthesource?Title,TimePeriodSubtitleWaterfallchart,doublestepAxisTitleAxisTitleTitle,TimePeriodSubtitleDataset1Dataset2Source:What’sthesource?Tornadochart:back-to-backbargraphsAxisTitleCategoryACategoryBCategoryCCategoryDCategoryFAxisTitleCategoryESource:W
4、hat’sthesource?Title,TimePeriodSubtitleTornadochart:horizontalstackedchartAxisTitleCategoryACategoryBCategoryCCategoryDCategoryECategoryFCategoryGCategoryHSource:What’sthesource?Title,TimePeriodSubtitleCombinationlineandcolumngraph:dual-axisAxisTitleAxisTitleDa
5、taset1Dataset2AxisTitleSource:What’sthesource?Title,TimePeriodSubtitleAreagraph:datalabelsinsideAxisLabelAxisLabelSource:What’sthesource?Title,TimePeriodSubtitlePiegraph:labelsonoutsideTitle,TimePeriodTotal=xxmillionOrderthepiecesfromlargesttosmallest,unlesssom
6、eotherorderislogicallymoreappropriate.Ingeneral,theangleofthefirstsliceshouldbesettozerodegrees.Source:What’sthesource?ThreeinterlockingcirclesLabel1Label2Label3LabelALabelBLabelCNote:Youcancheck“Semi-transparent”inthe“MoreFillColors”dialogboxtocreatetheoverlap
7、pingcoloreffect(usedontheLabelA,B,Csection).戰(zhàn)略規(guī)劃的基本框架市場細分客戶需求關(guān)鍵成功因素競爭分析市場如何細分？各細分市場的規(guī)模、增長率和毛利率如何？各細分市場的集中度如何？各細分市場的產(chǎn)品生命周期處于哪個階段？目標(biāo)客戶群體有哪些獨特的需求？目標(biāo)客戶群體中誰是購買決策關(guān)鍵人？目標(biāo)客戶群體有什么樣的購買行為？行業(yè)中有哪些不同的成功模式？這些模式各自的關(guān)鍵成功因素是什么？哪個是對我們最有利的成功模式？服務(wù)、創(chuàng)新還是效率？我們與競爭對手在這些關(guān)鍵因素上相比有什么優(yōu)勢和劣勢？我們要
8、培養(yǎng)什么核心競爭力？我們建立什么樣的競爭優(yōu)勢？細分市場定位客戶定位價值定位盈利模式產(chǎn)品戰(zhàn)略價格戰(zhàn)略渠道戰(zhàn)略促銷戰(zhàn)略競爭戰(zhàn)略核心競爭力規(guī)劃戰(zhàn)略規(guī)劃IdentifyingBuyerValue-Basedsegmentscreatesthefoundationforcreatingthedistributionchannelstrategyandde
