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1、ValuingCorporateSocialResponsibilityandSustainabilityMarch2009CONFIDENTIALANDPROPRIETARYAnyuseofthismaterialwithoutspecificpermissionofMcKinsey&CompanyisstrictlyprohibitedBCCCCPresentationDRAFTObjectivesoftheresearchFocusonfinanciallinkbetweenESGactivitiesandfinancial
2、valuecreationDevelopunderstandingofwhatittakesto:CreatevaluethroughESGactivitiesDevelopmoresophisticatedmetricstocapturethefinancialvalueBuildbettertoolsandmethodstocommunicatethatvaluetointernalandexternalstakeholders1KeyfindingsESGactivitiescreatevaluealongthefourare
3、astraditionallyvaluedbythemarket:GrowthReturnonCapitalRiskManagementManagementQualityInvestorsandCFOsbelieveESGactivitiescreatevalue,butarenotfullytakingitintoaccountManycompaniescreaterealvaluefromESGactivities,?butmostdonotmeasurethatvalue,andevenfewer?communicatethev
4、alueThereisarealopportunityforESGprofessionalstofillthisgap2ResearchmethodologyExaminationofESGprogramstoday,thechallengeofmeasuringvalue,andmethodsforassessingandcommunicatingvalueExaminedexistingmetricsystems238CFOsandinvestmentprofessionals127ESGprofessionalsandsocia
5、llyresponsibleinstitutionalinvestorsthroughBCCCCRangeofindustriesand?regions135interviewsacross20?companies11industriesU.S.andEuropeRangeoffunctions:ESGprofessionals,humanresources,environment,strategy,finance,andinvestorrelationsTieESGtovaluealong4?dimensionstypicallyu
6、sedbymarket:growth,returnoncapital,riskmanagement,managementqualityDevelop10bestpracticesfordesigningstrategicESGprogramsInitiativewhitepaper,withanalysisofESGmeasurementissuesandrecommendationsCFO,Investor,ESGProfessionalMcKinseyQuarterlysurveyCompanyinterviewsandcases
7、tudiesFrameworkforlinkingESGactivitiestoValueCreation6.23Whatareyour“painpoints”asanESGpractitioner?MeetingthedemandsofexistingmetricsystemsGettingadequateresources,tractionandintegrationinternallyEstablishingandmonitoringmetricstoassessimpactofprogramGettingrecognitio
8、nfromthemarketforeffectiveESG4WeexaminedasampleofESGmetrics,measurement,andratingsystems1CategoriesofESGmetri