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1、Moisander-Prelims.qxd3/30/20069:12PMPageiQualitativeMarketingResearchMoisander-Prelims.qxd3/30/20069:12PMPageiiINTRODUCINGQUALITATIVEMETHODSprovidesaseriesofvolumeswhichintroducequalitativeresearchtothestudentandbeginningresearcher.Theapproachisinter
2、disciplinaryandinternational.Adistinctivefeatureofthesevolumesisthehelpfulstudentexercises.Onestreamoftheseriesprovidestextsonthekeymethodologiesusedinqualitativeresearch.Theotherstreamcontainsbooksonqualitativeresearchfordifferentdisciplinesoroccupa
3、tions.Bothstreamscoverthebasicliteratureinaclearandaccessiblestyle,butalsocoverthe‘cuttingedge’issuesinthearea.SERIESEDITORDavidSilverman(GoldsmithsCollege)EDITORIALBOARDMichaelBloor(UniversityofWales,Cardiff)BarbaraCzarniawska(UniversityofGothenburg
4、)NormanDenzin(UniversityofIllinois,Champaign)BarryGlassner(UniversityofSouthernCalifornia)JaberGubrium(UniversityofMissouri)AnneMurcott(SouthBankUniversity)JonathanPotter(LoughboroughUniversity)TITLESINSERIESQualitativeResearchinSocialWorkDoingConver
5、sationAnalysislanShawandNickGouldPaultenHaveQualitativeResearchinInformationSystemsUsingFoucault’sMethodsMichaelD.MyersandDavidAvisonGavinKendallandGaryWickhamResearchingtheVisualTheQualityofQualitativeResearchMichaelEmmisonandPhilipSmithCliveSealeQu
6、alitativeResearchinEducationQualitativeEvaluationPeterFreebodyIanShawUsingDocumentsinSocialResearchResearchingLifeStoriesandFamilyHistoriesLindsayPriorRobertL.MillerDoingResearchinCulturalStudiesCategoriesinTextandTalkPaulaSaukkoGeorgiaLepperQualitat
7、iveResearchinSociology:AnFocusGroupsinSocialResearchIntroductionMichaelBloor,JaneFrankland,MichelleAmirB.MarvastiThomas,KateRobsonNarrativesinSocialScienceQualitativeResearchThroughBarbaraCzarniawskaCaseStudiesMaxTraversCriminologicalResearch:Underst
8、andingQualitativeMethodsGenderandQualitativeMethodsLesleyNoaksandEmmaWincupHelmiJarviluoma,PirkkoMoisalaandAnniVilkkoUsingDiariesinSocialResearchAndyAlaszewskiDoingQualitativeHealthResearchJudithGreenandNickiThorogoodQualitativeMarketingResearch:ACul