資源描述：
《qualitative marketing research a cultural approach外語英文電子書》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、Moisander-Prelims.qxd3/30/20069:12PMPageiQualitativeMarketingResearchMoisander-Prelims.qxd3/30/20069:12PMPageiiINTRODUCINGQUALITATIVEMETHODSprovidesaseriesofvolumeswhichintroducequalitativeresearchtothestudentandbeginningresearcher.Theapproachisinter
2、disciplinaryandinternational.Adistinctivefeatureofthesevolumesisthehelpfulstudentexercises.Onestreamoftheseriesprovidestextsonthekeymethodologiesusedinqualitativeresearch.Theotherstreamcontainsbooksonqualitativeresearchfordifferentdisciplinesoroccupa
3、tions.Bothstreamscoverthebasicliteratureinaclearandaccessiblestyle,butalsocoverthe‘cuttingedge’issuesinthearea.SERIESEDITORDavidSilverman(GoldsmithsCollege)EDITORIALBOARDMichaelBloor(UniversityofWales,Cardiff)BarbaraCzarniawska(UniversityofGothenburg
4、)NormanDenzin(UniversityofIllinois,Champaign)BarryGlassner(UniversityofSouthernCalifornia)JaberGubrium(UniversityofMissouri)AnneMurcott(SouthBankUniversity)JonathanPotter(LoughboroughUniversity)TITLESINSERIESQualitativeResearchinSocialWorkDoingConver
5、sationAnalysislanShawandNickGouldPaultenHaveQualitativeResearchinInformationSystemsUsingFoucault’sMethodsMichaelD.MyersandDavidAvisonGavinKendallandGaryWickhamResearchingtheVisualTheQualityofQualitativeResearchMichaelEmmisonandPhilipSmithCliveSealeQu
6、alitativeResearchinEducationQualitativeEvaluationPeterFreebodyIanShawUsingDocumentsinSocialResearchResearchingLifeStoriesandFamilyHistoriesLindsayPriorRobertL.MillerDoingResearchinCulturalStudiesCategoriesinTextandTalkPaulaSaukkoGeorgiaLepperQualitat
7、iveResearchinSociology:AnFocusGroupsinSocialResearchIntroductionMichaelBloor,JaneFrankland,MichelleAmirB.MarvastiThomas,KateRobsonNarrativesinSocialScienceQualitativeResearchThroughBarbaraCzarniawskaCaseStudiesMaxTraversCriminologicalResearch:Underst
8、andingQualitativeMethodsGenderandQualitativeMethodsLesleyNoaksandEmmaWincupHelmiJarviluoma,PirkkoMoisalaandAnniVilkkoUsingDiariesinSocialResearchAndyAlaszewskiDoingQualitativeHealthResearchJudithGreenandNickiThorogoodQualitativeMarketingResearch:ACul
