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《describes the classification of marketing perspective and effect analysis（描述了營銷的分類角度和效果分析）》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、DescribestheclassificationofmarketingperspectiveandeffectanalysisMore?“.Differentinformationdescribedencourageconsumerstomakedifferentinformationprocessing.”Underpaid“(PayLesslikelytoinduceconsumerstodealwiththecostofpurchase,rather”save“toenticeconsumerstofocusonthepricepromotionWh
2、atcangetin(Xia&Monroe,2009.SoinordertoenticeconsumerstoperceivehowthecompanyistoobtainthepriceofXamountofsalesratherthanonthebasisoftheoriginalpricepaidlessthesameXamount?Companywithavarietyofpromotionaltoolstoadjustthis.Backnowisoneofthetools,suchasconsumerstobuya$15,000car,the
3、companythroughthepurchaseandmail$500checkstoconsumers,sothatconsumersthinkthatthisisa$500gain,ifonlyinthepurchasepricereductionof$500,consumerswouldnotthinkthisisawaytoget,andreducedpay.psychologically,thepriceof14500and$15,000priceisnotmuchdifferent,but$500backnowandgotnothing8comp
4、aredtoit,morelikealargesumofmoney,wouldbeconsideredaconsumertoobtainadditional.Sofromthediscussionabove,onlynon-monetarypromotionsandmonetarypromotionscanbedescribedas,respectively,toobtainandreducelosses,andeventhesamecurrencysalesbythedifferentdescriptionscanalsobeclassifiedasacce
5、sstoandreducelosses,thisclassificationthataffecttheconsumer’sperceptionisofgreatsignificance.Fourth,describetheperspectivesofdifferentcategoriesundertheeffectofpromotionalKahneman&Tversky(1979studieshaveshownthatwhentheoptionisdescribedaswhenreceived,subjecttotheoptionsanddeterm
6、inethechoiceoftheseoptionsaredescribedascomparedtolossreductionisverydifferentpromotionalperceivedaccesstotimeasaseparate(ratherthanreducethelossismorelikelytopurchaseproductstobeseenasarewardorreturn,therefore,non-monetarypromotionwillbemoreeffectivetostrengthentheconditions,throug
7、hoperantconditioningeffect(Peter&Nord,1982,purchaseof8non-monetarysalesontheriserateismoreeffective.Thaler(1985pointedoutthatthepromotionhasbeendescribedasget,Igettheinterestandseparatedfromtheoriginalpurchaseprice,howeversalesweredescribedasreducedlosses,thepromotionisonlyseena
8、sreducingtheinitial
