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《AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS英語專業(yè)畢業(yè)論文》由會員上傳分享，免費在線閱讀，更多相關內(nèi)容在學術論文-天天文庫。
1、ANANALYSISOFLANGUAGEFEATURESINENGLISHADVERTISEMENTSContentsChapterOneIntroduction1.1Rationaleofthestudy1.2Thevalueofthestudy1.3SummaryChapterTwoTowardsAdvertising2.1Whatisadvertising?2.2Thehistoryofadvertising2.3Thefunctionsofadvertisinganditslanguage?2.4Thebasicprinciples
2、ofadvertisinglanguageChapterThreeLexicalFeatures3.1Wideuseofnounsinbrandnames3.2Extensiveuseofmonosyllabicandsimplewords3.3Bulkuseofcompounds3.4CoinagesChapterFourSyntacticFeatures4.1Sentencepatterns4.1.1Statements4.1.2Imperativesentences4.1.3Interrogativesentences4.1.4Exc
3、lamatorysentences4.2Sentencestructures4.2.1Ellipsis4.2.2SentencefragmentsChapterFiveMainRhetoricalDevices5.1Simile&Metaphor5.2Personification5.3Pun5.4Hyperbole5.5Repetition5.6AlliterationChapterSixConclusionAcknowledgementFirstandforemost,Iwouldliketoavailmyselfofthisoppor
4、tunitytoexpressmygratitudetomytutorMr.,whoofferedmeenlighteninginstructions,patientguidanceandvaluablesuggestions,whichcontributedtothecompletionofmythesis.Iwouldalsoliketoacknowledgemyindebtednesstoalltheinstructorswhoenlightenedmewithgoodideasandtaughtmedifferentcoursesa
5、ndvariousskillsfromwhichIbenefitedagreatdeal.Inaddition,Iamverygratefultoallmyclassmatesandfriendswhohavegivenmegeneroussupportandhelpfuladviceinthepastfouryears.Finally,Iwishtodedicatethispapertomybelovedparents,whoalwayslovemeandaffectionatelycareforme.AbstractThispaperp
6、resentsananalyticalstudyofthelanguagefeaturesofEnglishadvertisementsatlexical,syntacticandrhetoricallevels.Inordertoconductadata-drivenstudy,varietiesofEnglishadvertisementsareexaminedandanalyzed.Throughadetailedsurveyoftheseadvertisementsadvertisinglanguagefeaturesaresumm
7、arizedandpossiblereasonsgiveninthelightofthemeaningandfunctionoflanguage.Thispaperispresentedinsixchapters.TheFirstChapteristheintroductionandthelasttheconclusion.TheSecondChaptergivesthegeneralideaaboutadvertisinganditslanguage.Thethird,forthandfifthchaptersofthepaper,whi
8、chconstitutethemainbody,respectivelyanalyzelanguagefeaturesatlexical,syntacticandrhetoric
