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1、智課網(wǎng)IELTS備考資料雅思口語話題part2:成功的廣告摘要:雅思口語話題part2:成功的廣告!今天為大家?guī)淼氖顷P(guān)于雅思口語范文的內(nèi)容,主要以成功的廣告為例,希望對大家備考能夠有幫助,一起來看看詳細(xì)的內(nèi)容介紹吧!雅思口語話題part2:成功的廣告Describeanadvertisementthatyouthinkissuccessful.Youshouldsay:·Whatistheadvertisement?·Whattheadvertisementcontains(thecontentsofth
2、isadvertisement)·Whatisthefunction(purpose)ofthisadvertisement?·Whatkindsofpeoplewouldbe(or,are)interestedin(orattractedto)thisadvertisementAndexplainwhyyouthisadvertisementworkswell.CocaColaWhatisadvertised?Well,asfarasIamconcerned,itisaTVadvertisementofC
3、ocaColabroadcastedatthebeginningofthiscenturyimpressedmemost,andalsoItreatitquitesuccessful.Whattheadvertisementcontains(thecontentsofthisadvertisement)Inthead,ayoungboyandhismotherbringsmallgiftstoanorphanage:themothergivesarugandbasketoffoodandtheboydona
4、tesabottleofCocaCola.Attheorphanage,theboyplaysfootballwithsomeoftheorphansandmakesfriendswiththem.Later,afterthebreakingofthefast,theboyscampersbacktotheorphanagetobreakfast—andsharetheCoca-Cola—withhisnew-foundfriends.Thecommercialendswiththewords"Always
5、ingoodspirit.AlwaysCoca-Cola''·Orphanage:孤兒院·donate:捐贈·new-foundfriends:新交的朋友·scampersback:跑回來Whatisthefunction(purpose)ofthisadvertisement?Well,basically,likethesimplestoryofcharitychosenbythecompanyofCocaCola,theinterestingplot,suchasthegorgeousfriendshi
6、p,isabletoconveymessage,bringaboutpublicityandgetpeopletobuytheproduct.Inaddition,alwaysingoodspirit,alwaysCoca-Cola,thecatchysloganandlogocanmakesureyourcompanyandadvertisementsimplytoberemembered.·Charity:慈善·plot:情節(jié)·catchy:吸引人的·sloganandlogo:廣告語和標(biāo)志W(wǎng)hatki
7、ndsofpeoplewouldbeinterestedinthisadvertisement?Becauseoftheambitiousgoaloftheadvertisement,boththejuvenileandtheadultwouldliketobuyitwithinterest.Consequently,thesalesofCocaColarushedtohighatasudden.·ambitiousgoal:遠(yuǎn)大的目標(biāo)·juvenile:少年Andexplainwhythisadverti
8、sementworkswellComparedwithotheradsofsoftdrinks,CocaColashowedtheirbroadhorizonoftheworldthroughtheadvertisement.Theyfocusonsuchperspectiveslikethehumans,thenaturesaswellasthesportsmatchandthecharity.Theskill