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1、企業(yè)新能源汽車項(xiàng)目發(fā)展戰(zhàn)略探析本篇論文目錄導(dǎo)航：【題目】企業(yè)新能源汽車項(xiàng)目發(fā)展戰(zhàn)略探析【第一章】BQ公司新能源汽車戰(zhàn)略規(guī)劃研究緒論【第二章】企業(yè)戰(zhàn)略管理理論與方法綜述【3.1-3.3】BQ公司PEST分析與所處行業(yè)分析【3.4-3.6】BQ公司波特五力模型及內(nèi)外部環(huán)境分析【3.7-3.9】BQ公司核心競(jìng)爭(zhēng)力與Sandopeningup,China'seconomicstrengthandlivingstandardshavebeenimproved,andthecarhasbeeanimportantvehicleforpeopletotr
2、avel. Hoprove,thetraditionalcar'shighenvironmentalpollutionproblemsandtheshortageoftraditionalenergysourceshavebeemoreandmoreconcernedbypeople.Inordertodealsoftheenvironmentalpollutionandtheenergycrisisofthetraditionalautomobile,theneeintobeing.Inordertopromotetherapidd
3、evelopmentofChina'sneenthasintroducedalotofsupportpolicies,manyneple,itisinthecountrytosupporttheneotiveindustryinthecontextofemergingneobileenterprises. BQpanyinordertoimprovethemarketpetitivenessofneentstrategyofthreeone,afteryearsofeffortsanddevelopment,intheneotived
4、esign,poresearchanddevelopment,neajorbreakthrough,certainachievementshavebeenmade.Butfromtheentstrategyisalsofacingsomeproblemsanddefects,suchasmarketing,technologyresearchanddevelopment,salespromotionpolicies,marketpetition,etcTherefore,inordertopromotethefurtherdevelopmentof
5、BQpany'sneentstrategyoftheBQpany'senergyvehiclesrelatedanalysis. Basedonrelevanttheoryanalysisinthispaper.Firstofall,thepaperfromthetacroenvironmentandindustryofBQpany'sexternalenvironmentareanalyzed,internalconditionsofBQpanythetationmatrixandtheIFEmatrixofBQpa
6、ny'sinternalandexternalenvironmententhasbothsomeadvantagesandopportunities,isalsofacingsomeofthethreatsandentsupportneotiveindustrypreferentialpolicy,neotiveindustrygapsinthemarketandtheriseoftheopportunitiesandadvantagesincludeadvancedtechnology,loobileenterprisesmarketpe
7、titionandimmaturityofdomesticconsumersofnearketmarketingandproductionscaleissmall. InordertopromotethedevelopmentofBQpanyofnetotheopportunitiesandadvantages,overethethreatsandthestrategicpositioning,strategicobjectivesandstrategicchoiceofBQpany'sneentstrategyareanalyzed
8、andsummarized.Andrespectivelyfromtheaspectsofbrand,marketing,
