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1、SageCRM
2、SocialMediaandSageCRMEngageandinteractwithyourcustomersTheemergenceofsocialmediachannelssuchasTwitterandLinkedInhaschangedthewaythatcompaniesinteractandengagewithpeople(prospects/customers/media/industry),howtheycontrolwhatissaidaboutthemandhowtheyareperceivedbythosegroups.Socialm
3、ediaisnotaone-waycommunicationsmediumthatfitsaroundotheractivities,itisanintegralpartofhowcompaniesshouldlisten,engageandrespondtoprospectsandcustomers.AccordingtoGartner,“socialmediaisasetoftechnologiesandchannelstargetedatformingandenablingapotentiallymassivecommunityofparticipantstopro
4、ductivelycollaborate”1.Thechallengefacingmostbusinessestodayishowtoleveragesocialmediatechnologiesandchannelstoensuretheygainacompetitiveedge.CustomerRelationshipManagement(CRM)iswellestablishedasatechnologyandstrategythatenablesorganisationstobettermanagethemanyinteractionsithaswithbothe
5、xistingandprospectivecustomers.IntegratingsocialmediaactivitywithCRMcanfurtherharnessthepowerofcommunicationwithyourcustomersandprospectscreatingameaningfulcommunityandbuildingstrongmutually-rewardingrelationships.SageCRMintegrateswithkeysocialmediaapplicationstoenableuserstoengagewithpro
6、spectsandcustomersinacollaborativemannerinordertogenerateleads,fosterloyalty,buildcustomerretentionandincreaserevenue.Out-of-the-boxintegrationwithLinkedInenablesuserstotapintotheendlesspossibilitiesofsocialnetworkingforinstantknowledgeaboutcustomersandprospects.SageCRMforTwitterenablesco
7、mpaniestomanagetheircommunicationswithprospectsandcustomersdirectlyfromwithinSageCRM.ThankstothewebsitegadgetontheSageCRMinteractivedashboard,usersBENEFITSSNAPSHOT–Enablessalesteamstobettertargetprospectsandprepareforsalescalls–Uncoversleadsandnetworkingopportunitiesquicklyandeasily–Enab
8、lesuserstoupdateandreadtwittertimelineandfeedsdirectlyfromwithinSageCRM–Extendsconversationsandcollaborationwithprospectsandcustomerstosocialmediachannels–Enablesuserstoidentifyhowonlineconversationsareaffectingtheirbrand–Helpsorganisationstoidentifytheirbiggestonli
