保險(xiǎn)營(yíng)銷方式的創(chuàng)新——網(wǎng)絡(luò)營(yíng)銷

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1、保險(xiǎn)營(yíng)銷方式的創(chuàng)新——網(wǎng)絡(luò)營(yíng)銷Innovationofthemarketingwaythatinsure——Marketingofthenetwork10目錄摘要---------------------------------------------------------------3關(guān)鍵字-------------------------------------------------------------3一、文獻(xiàn)綜述--------------------------------------------------------4二、網(wǎng)絡(luò)營(yíng)銷的

2、概念及其主要營(yíng)銷方式----------------------------------4（1）、網(wǎng)絡(luò)營(yíng)銷的定義---------------------------------------------4（2）、網(wǎng)絡(luò)營(yíng)銷的實(shí)施---------------------------------------------41、網(wǎng)絡(luò)營(yíng)銷的主要方法和方式----------------------------------52、網(wǎng)絡(luò)營(yíng)銷中客戶信息----------------------------------------5三、保險(xiǎn)網(wǎng)絡(luò)營(yíng)銷的優(yōu)點(diǎn)---------

3、-------------------------------------6四、我國(guó)保險(xiǎn)網(wǎng)絡(luò)營(yíng)銷的可行性分析------------------------------------6五、網(wǎng)絡(luò)營(yíng)銷存在的問題----------------------------------------------7六、相應(yīng)的營(yíng)銷策略與建議--------------------------------------------7七、總結(jié)-----------------------------------------------------------9注釋--------

4、-------------------------------------------------------9參考文獻(xiàn)-----------------------------------------------------------9致謝--------------------------------------------------------------1010摘要：網(wǎng)絡(luò)營(yíng)銷是當(dāng)今網(wǎng)絡(luò)化社會(huì)中一種新型的營(yíng)銷方式。本文首先介紹了網(wǎng)絡(luò)營(yíng)銷的定義及其網(wǎng)絡(luò)營(yíng)銷具體的實(shí)施方法，其中包括實(shí)施網(wǎng)絡(luò)營(yíng)銷的主要方法、方式和客戶信息管理，再說明了保險(xiǎn)網(wǎng)絡(luò)營(yíng)銷相對(duì)

5、于傳統(tǒng)營(yíng)銷的優(yōu)點(diǎn)，并針對(duì)我國(guó)具體的環(huán)境進(jìn)行保險(xiǎn)網(wǎng)絡(luò)營(yíng)銷的可行性分析，最后根據(jù)網(wǎng)絡(luò)營(yíng)銷的現(xiàn)狀，指出了網(wǎng)絡(luò)營(yíng)銷在實(shí)際過程中存在的問題，再根據(jù)問題提出相應(yīng)的營(yíng)銷策略與建議。關(guān)鍵字：虛擬組織虛擬營(yíng)銷市場(chǎng)調(diào)研互聯(lián)網(wǎng)Abstract：Themarketingofthenetworkisnowadaysakindofnew-typemarketingwayinnetworkedsociety.Thistexthasintroducedthedefinitionofmarketingofthenetworkandconcreteimplementationmethodo

6、fnetworkmarketingatfirst,includeimplementingnetworkmarketingmainmethod,thewayandcustomer'sinformationmanagement,proveandtheninsurancenetworkmarketingrelativetotraditionalmarketingadvantage,carryoninsurancefeasibility,networkofmarketinganalysetoourcountryconcreteenvironment,accord

7、ingtothecurrentsituationofmarketingofthenetworkfinally,pointedoutthequestionexistinginthecourseofrealityinmarketingofthenetwork,andthenputforwardcorrespondingmarketingtacticsandsuggestionaccordingtothequestion.Keywords：FictitiousorganizationFictitiousmarketingMarketsurveyInternet

8、101384年，在佛羅倫薩誕生了世界上第一份具有現(xiàn)代意義的保險(xiǎn)單。到現(xiàn)在保險(xiǎn)業(yè)的