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1、畢業(yè)設(shè)計(jì)報(bào)告(論文)婚戀網(wǎng)站經(jīng)營(yíng)模式分析所屬系經(jīng)濟(jì)管理系專業(yè)電子商務(wù)學(xué)號(hào)03308111姓 名張夢(mèng)瑩指導(dǎo)教師戴檳起訖日期2012.4---2012.6設(shè)計(jì)地點(diǎn)東南大學(xué)成賢學(xué)院東南大學(xué)成賢學(xué)院畢業(yè)設(shè)計(jì)報(bào)告（論文）誠(chéng)信承諾本人承諾所呈交的畢業(yè)設(shè)計(jì)報(bào)告（論文）及取得的成果是在導(dǎo)師指導(dǎo)下完成，引用他人成果的部分均已列出參考文獻(xiàn)。如論文涉及任何知識(shí)產(chǎn)權(quán)糾紛，本人將承擔(dān)一切責(zé)任。學(xué)生簽名：日 期：婚戀網(wǎng)站經(jīng)營(yíng)模式分析摘要目前，國(guó)內(nèi)婚戀網(wǎng)站獲得了迅猛發(fā)展，它滿足了人們對(duì)婚姻的需求，并充分利用了網(wǎng)絡(luò)傳播信息量大、快捷、效率高的優(yōu)勢(shì)?；閼倬W(wǎng)站具有傳播內(nèi)容的真實(shí)性需要和用戶的使用周期短兩個(gè)特性。因此有關(guān)
2、婚戀網(wǎng)站經(jīng)營(yíng)模式的研究在國(guó)內(nèi)是一個(gè)熱點(diǎn)問(wèn)題，現(xiàn)有文獻(xiàn)中，對(duì)婚戀網(wǎng)站經(jīng)營(yíng)模式的產(chǎn)生背景、面臨的問(wèn)題、各大主流網(wǎng)站的經(jīng)營(yíng)模式、解決現(xiàn)有問(wèn)題可采取的措施等方面均有所探討，但由于研究者站在不同的視角，因而對(duì)婚戀網(wǎng)站經(jīng)營(yíng)模式及其發(fā)展前景有著不同的認(rèn)識(shí)，其提出的建議也有所不同。本文以婚戀網(wǎng)站發(fā)展趨勢(shì)及其經(jīng)營(yíng)模式所面臨的問(wèn)題作為選題背景。首先從婚戀網(wǎng)站的產(chǎn)生的背景及其發(fā)展現(xiàn)狀出發(fā)，在總結(jié)前人研究成果和對(duì)其理論追本溯源的基礎(chǔ)上，規(guī)劃出了各大主流網(wǎng)站目前所面臨的問(wèn)題，分析了婚戀網(wǎng)站所處的現(xiàn)實(shí)背景，對(duì)比了5大主流網(wǎng)站的經(jīng)營(yíng)模式。本文在重點(diǎn)討論各婚戀網(wǎng)站所采取的經(jīng)營(yíng)策略的基礎(chǔ)上，提出了自己的建議，并以世紀(jì)佳緣
3、為例提出了婚戀網(wǎng)站解決盈利問(wèn)題的方法。關(guān)鍵字：婚戀網(wǎng)站；經(jīng)營(yíng)模式；世紀(jì)佳緣28AnalysisofBusinessModeofDatingSitesAbstractAtpresent,thedomesticdatingsitesaredevelopingrapidly.Itmeetstheneedsofpeopleformarriage,andalsotakesfulladvantageofthelargeamountofnetworkdisseminationofinformation,fast,efficientadvantage.Datingsiteshavetwocharacte
4、ristics,disseminationoftheauthenticityofthecontentandshortcycleofusers’use.Sotheoperatingmodeofdatingsitesinthecountryisahotissue,intheexistingliterature,thebackgroundoftheoperatingmodeofthedatingsites,theproblemsfacedbythedatingsites,theoperatingmodeofthemajormainstreamwebsiteandmeasurestosolvet
5、heexistingproblemshavebeenexplored.Butbecausetheresearchersstoodindifferentperspectives,theyhavedifferentunderstandingsoftheoperatingmodeofdatingsitesandthedevelopmentprospects,andtheirrecommendationsaredifferent,too.Inthispaper,wechoosetheproblems,whichthedatingsitesarefacedwith,developmenttrend
6、sandtheirmodeofoperationasaresearchbackground.Firstly,departurefromthebackgroundanddevelopmentstatusofthedatingsites,planningouttheproblemsfacedbythemajormainstreamsiteonthebasisofsumminguptheresultsofpreviousstudiesanditstheoreticaltracetheorigin,weanalyzedatingsiteswhichtherealityofthebackgroun
7、d,comparedtotheoperatingmodeofthefivemainstreamsites.Thispaperaimstofocusonbusinessstrategytakenbythevariousdatingsitesonthebasisofappropriateitsownproposals,andrecommendsomesuggestionstohelpsolvetheirprofitabilityprob
