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1、“夢(mèng)回故都”古裝攝影工作室創(chuàng)業(yè)策劃書“夢(mèng)回故都”古裝攝影工作室創(chuàng)業(yè)策劃書用古典演繹完美時(shí)尚，夢(mèng)回千年故都用古典演繹完美時(shí)尚，夢(mèng)回千年故都96“夢(mèng)回故都”古裝攝影工作室創(chuàng)業(yè)策劃書夢(mèng)回故都古裝攝影工作室指導(dǎo)教師：楊晶老師吳明圣老師成員：王娟（總負(fù)責(zé)人）顏美芹（營(yíng)銷總監(jiān)）技術(shù)顧問：十三月（特別鳴謝）南通職業(yè)大學(xué)2011年5月30日用古典演繹完美時(shí)尚，夢(mèng)回千年故都96“夢(mèng)回故都”古裝攝影工作室創(chuàng)業(yè)策劃書目錄一、公司簡(jiǎn)介··············································41．1

2、基本信息·······································41．2項(xiàng)目背景及介紹·································41．4經(jīng)營(yíng)理念·······································5二、經(jīng)營(yíng)業(yè)務(wù)分析··········································72．1目標(biāo)顧客·······································72．2特色服務(wù)·················

3、·····················8用古典演繹完美時(shí)尚，夢(mèng)回千年故都96“夢(mèng)回故都”古裝攝影工作室創(chuàng)業(yè)策劃書2．2．1戲曲藝術(shù)·····························92．2．2歲月如梭·····························102．2．3穿越古今·····························122．2．4新婚燕爾·····························132．2．5童年時(shí)光·····························15

4、2．3定價(jià)策略（詳見附件2）························15三、市場(chǎng)分析·············································163.1市場(chǎng)分析·····························用古典演繹完美時(shí)尚，夢(mèng)回千年故都96“夢(mèng)回故都”古裝攝影工作室創(chuàng)業(yè)策劃書········163．1．1南通市場(chǎng)競(jìng)爭(zhēng)分析···························183.2經(jīng)營(yíng)分析·································

5、····183.2.1經(jīng)營(yíng)條件·······························183.2.2開店指引·······························183.2.3贏利分析·······························19四、行業(yè)分析·············································204．1攝影行業(yè)分析·································204．2用古典演繹完美時(shí)尚，夢(mèng)回千年故都96“夢(mèng)回故都”古

6、裝攝影工作室創(chuàng)業(yè)策劃書PEST模型分析行業(yè)內(nèi)容························214．3SWOT模型分析本企業(yè)內(nèi)容(自我診斷法)··········22五、運(yùn)作分析·············································245．1運(yùn)作管理（設(shè)備詳見附件3）·····················24六、財(cái)務(wù)分析（詳見附件5）·································257．1前期各項(xiàng)費(fèi)用預(yù)算表·····················

7、······257．2開業(yè)初期收支預(yù)算·····························257．3預(yù)算未來兩年的收支···························25附件1（公司章程）附件2（“夢(mèng)回故都”攝影工作室價(jià)格對(duì)照表）附件3（應(yīng)該選擇實(shí)用的數(shù)碼設(shè)備和配套系統(tǒng)）附件4（廣告方案）用古典演繹完美時(shí)尚，夢(mèng)回千年故都96“夢(mèng)回故都”古裝攝影工作室創(chuàng)業(yè)策劃書附件5（財(cái)務(wù)分析）附件6（2011古裝攝影策劃書）附件7（影樓訂單）附件8（“夢(mèng)回故都”專用收據(jù)）附件9（“夢(mèng)回故都”攝影工作室選址圖）附件

8、10（“夢(mèng)回故都”攝影工作室商標(biāo)）附件11（“夢(mèng)回故都”攝影工作室促銷方案）附件12（“夢(mèng)回故都”攝影工作室網(wǎng)絡(luò)調(diào)查問卷）結(jié)束語一、公司簡(jiǎn)介1．1基本信息：公司全稱：夢(mèng)回故都古裝攝影工作室注冊(cè)商標(biāo)：注冊(cè)資金：30萬元（人民幣）公司法人代表：顏美芹公司地址：南通市南大街129號(hào)興勝大廈102室用古典演繹完美時(shí)尚，夢(mèng)回千年故都96“夢(mèng)回故都”古裝攝影工作室創(chuàng)業(yè)策劃書聯(lián)系電話：0513-85598069手