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1、邁典投資管理（中國）有限公司蘭州·領(lǐng)秀·20112011年邁典投資管理（中國）有限公司策劃總監(jiān)劉剛蘭州領(lǐng)秀純K音樂會所策劃案[蘭州領(lǐng)秀純K音樂會所會員方案][包括但不限于：會員方案、會員卡方案（會員卡類型、材質(zhì)選擇）、會員手冊（會員權(quán)益）、會員卡營銷（宣傳、推廣、發(fā)展）方案]中國量販?zhǔn)終TV門戶首發(fā)www.KTVnei.com領(lǐng)蘭州之尊·秀金城之貴蘭州領(lǐng)秀純K音樂會所-策劃總監(jiān)-劉剛52/52邁典投資管理（中國）有限公司蘭州·領(lǐng)秀·2011蘭州領(lǐng)秀純K音樂會所會員方案目錄第一篇會員卡一、會員制···········································
2、·······································································51、什么是會員制2、為什么實行會員制3、領(lǐng)秀KTV實行會員制的必要性4、會員制的實現(xiàn)形式5、會員卡設(shè)立目的二、會員卡··················································································································71、會員卡種類2、年卡制度3、申辦條件4、辦理流程5、會員須知6、升級方案7、會員卡材質(zhì)8、可
3、視卡的功效第二篇會員權(quán)益一、會員權(quán)益············································································································161、享受包廂費折扣優(yōu)惠2、享受會員專享優(yōu)惠活動3、邀請參加有關(guān)會員活動4、享受聯(lián)盟商家優(yōu)惠活動5、享受積分換禮活動6、免費接收各類優(yōu)惠活動訊息7、免費獲取會員刊物8、免費生活服務(wù)9、會員生日特殊服務(wù)二、積分策略···························································
4、·················································191、積分策略蘭州領(lǐng)秀純K音樂會所-策劃總監(jiān)-劉剛52/52邁典投資管理（中國）有限公司蘭州·領(lǐng)秀·20112、積分策略的規(guī)劃3、積分設(shè)計目標(biāo)4、積分兌換方案5、積分計算規(guī)則6、領(lǐng)秀積分管理7、持續(xù)評估和改善機制三、積分換禮············································································································241、消費積分2、禮品內(nèi)容第三篇會員卡推廣
5、一、會員招募途徑····································································································251、聯(lián)盟商家2、精準(zhǔn)營銷3、剪角宣傳4、戶外廣告5、試吃試玩6、網(wǎng)站注冊會員送積分活動7、微博簽到享特惠8、推薦有禮二、前期推廣············································································································271、投放廣告2、
6、購金卡送大禮包活動三、開業(yè)后················································································································281、總服務(wù)臺展示2、營銷活動促銷3、公司營銷人員、服務(wù)人員促銷辦卡4、場所內(nèi)宣傳第四篇會員制營銷1、如何正確理解會員制營銷··················································································302、營銷目的·············
7、·································································································313、會員制營銷步驟··································································································31蘭州領(lǐng)秀純K音樂會所-策劃總監(jiān)-劉剛52/52邁典投資管理（中國）有限公司蘭州·
