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1、目錄摘要··················································3第1章緒論···········································4第2章展會(huì)的布展階段·································42.1展臺(tái)搭建的管理······································42.2展品運(yùn)輸?shù)墓芾怼ぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁぁ?2.3參展商布展管理···········
2、···························62.4現(xiàn)場(chǎng)保潔與安保工作··································7第3章展會(huì)的開(kāi)展階段17·································73.1開(kāi)幕式管理··········································73.2觀眾登記管理········································83.3現(xiàn)場(chǎng)數(shù)據(jù)收集的管理·································
3、·93.4現(xiàn)場(chǎng)服務(wù)的綜合管理··································93.5現(xiàn)場(chǎng)其他活動(dòng)的管理··································9第4章展會(huì)的撤展階段································104.1撤展會(huì)議···········································104.2撤展中的管理工作···································114.3結(jié)算和整理···················
4、······················1117活動(dòng)總結(jié)··············································11參考文獻(xiàn)··············································13附錄··················································14致謝··················································1617摘要會(huì)展的現(xiàn)場(chǎng)管理是會(huì)展經(jīng)營(yíng)管理中非常重要的部分。為了
5、更加了解會(huì)展現(xiàn)場(chǎng)管理的內(nèi)容，根據(jù)其布展階段、開(kāi)展階段及撤展階段的工作情況，分析其現(xiàn)場(chǎng)管理的優(yōu)缺點(diǎn)，并提出可行建議，提高其現(xiàn)場(chǎng)管理的執(zhí)行能力。以上海農(nóng)林職業(yè)技術(shù)學(xué)院2012年迎新晚會(huì)為例。17第1章緒論現(xiàn)代意義上的“會(huì)展”或“展會(huì)”并不是孤立的“展”“會(huì)”或“展覽”，而是有將展覽與會(huì)議、與各類(lèi)貿(mào)易賽事、旅游、藝術(shù)節(jié)等節(jié)事活動(dòng)相結(jié)合的趨勢(shì)。而廣義的會(huì)展現(xiàn)場(chǎng)包括展覽、會(huì)議、節(jié)事活動(dòng)等在內(nèi)的全部有形場(chǎng)所和設(shè)施，以及全部相關(guān)無(wú)形要素在現(xiàn)場(chǎng)的集合。一個(gè)會(huì)展項(xiàng)目是否成功，從某種意義上來(lái)講取決于該會(huì)展項(xiàng)目現(xiàn)場(chǎng)管理是否科學(xué)有效。展會(huì)現(xiàn)場(chǎng)管理是辦展
6、機(jī)構(gòu)對(duì)展會(huì)現(xiàn)場(chǎng)實(shí)施的總體管理，時(shí)間上從布展到開(kāi)展直至撤展結(jié)束。由于現(xiàn)場(chǎng)管理通常是集中在一個(gè)較短的時(shí)間段，所以各種事務(wù)顯得集中、眾多和繁瑣，因此現(xiàn)場(chǎng)管理和服務(wù)顯得尤為重要海上農(nóng)林職業(yè)技術(shù)學(xué)院2010年迎新晚會(huì)是校園活動(dòng)，屬于微型展會(huì)。正所謂麻雀雖小，五臟俱全，但它的現(xiàn)場(chǎng)管理不容忽視，其管理的是否到位影響著活動(dòng)舉辦的成敗。第2章展會(huì)的布展階段展會(huì)的布展階段為展會(huì)現(xiàn)場(chǎng)管理的先行工作，其包括展臺(tái)搭建的管理、展品運(yùn)輸?shù)墓芾?、參展商布展管理、現(xiàn)場(chǎng)保潔與安保工作。順德職業(yè)技術(shù)學(xué)院2010年輪滑節(jié)主辦方為順德職業(yè)技術(shù)學(xué)院社團(tuán)聯(lián)合會(huì)，承辦方為順德
7、職業(yè)技術(shù)學(xué)院輪滑協(xié)會(huì)。因此布展階段主辦方的所有工作由順德職業(yè)技術(shù)學(xué)院輪滑協(xié)會(huì)承擔(dān)。2.1展臺(tái)搭建的管理在布展期間，主要管理工作是督促和協(xié)調(diào)主場(chǎng)搭建商和主場(chǎng)運(yùn)輸商相互之間的配合，以保證布展的順利。通常布展的時(shí)間是三天左右，最短的可能只有一天，甚至更短。在這么短的時(shí)間內(nèi)完成繁重的搭建任務(wù)，除了要科學(xué)化的搭建技術(shù)，更為關(guān)鍵的是做好配合和協(xié)調(diào)事宜，監(jiān)控好整體工作的進(jìn)程。順德職業(yè)技術(shù)學(xué)院2010年輪滑節(jié)的布展期定在活動(dòng)當(dāng)天上午六點(diǎn)至八點(diǎn)半點(diǎn)。輪滑協(xié)會(huì)將租借器材運(yùn)至活動(dòng)舉辦場(chǎng)地，并按照原設(shè)想搭建。17該活動(dòng)承辦方展臺(tái)搭建的時(shí)間花費(fèi)兩個(gè)半小時(shí)
8、的搭建時(shí)間，較簡(jiǎn)短的搭建時(shí)間容易導(dǎo)致緊接的工作受阻。據(jù)了解活動(dòng)當(dāng)天開(kāi)幕式就因展臺(tái)搭建工作沒(méi)有按時(shí)完成而推遲。因此建議該活動(dòng)將展臺(tái)搭建時(shí)間提前到開(kāi)展前一天下午進(jìn)行，將需要搭建的大件器材搭建好。由于是大件器材，舉辦又地是在校園，不會(huì)有安全隱患存在。參展商報(bào)到之前，主
