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《中國本土廣告產(chǎn)業(yè)發(fā)展情況（development of local advertising industry in china）》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、中國本土廣告產(chǎn)業(yè)發(fā)展情況（DevelopmentoflocaladvertisingindustryinChina）DevelopmentoflocaladvertisingindustryinChinaTwothousandandtenHonglingziSchoolofmanagement,BeijingNormalUniversity2010/12/22DevelopmentoflocaladvertisingindustryinChina(CollegeofmanagementBeijingNormalUniversityHongLingZ
2、i100875)Abstract:inrecentyears,thedevelopmentofChina'sadvertisingindustryhasbeensteadilyadvancing.However,thegrowthratehassloweddown.InsidetheadvertisingindustryThecrisiscannotbeignored:thehighlyfragmentedandhighlycompetitivesituationoflocaladvertisingindustryhasnotchanged,int
3、hefaceofstrongtransnationaladvertisinggroupsTheimpactisveryweak,becausetheinternalmarketishighlyfragmentedandcompetitive,ontheotherhand,graduallydevelopotherMarketingchannelsalsoseizepartoftheadvertisingindustrymarket.Theintegrationandinnovationofadvertisingindustryisanewbreak
4、throughpoint.OnthisdayThedevelopmentexperienceofKoreanadvertisingindustryisworthlearning.Keywordsadvertisingindustry;developmentcrisis;industryintegration;I.IntroductionAdvertisingindustryisengagedintheproductionofadvertisingproductsandtheprovisionofadvertisingservicesenterpri
5、ses,specifically,isengagedinresearch,Acollectionofenterprisesengagedinadvertisingactivitiessuchasplanning,creativity,production,mediabuying,distribution,etc..AdvertisingindustryisaveryrichcontentTherichsystem,fromthemediatothepoint,theadvertisingindustrycanbedividedintothenews
6、paperadvertisingindustry,televisionadvertisingindustry,outdooradvertisingindustryandthenetworkAdvertisingindustry,etc.,fromtheadvertisingproductproductionprocess,theadvertisingindustrycanbedividedintoadvertisingresearchindustry,advertisingcreativedesignindustry,advertisingThep
7、roductionandadvertisingmediaindustry.Generallyspeaking,advertisingresearchbelongstotheupperreachesofadvertisingindustryAdvertisingsystembelongstothemiddlereachesofadvertisingindustry,whileadvertisingmediaindustrysuchasadvertisementreleaseandadvertisementevaluationisthedownstre
8、amofadvertisingindustry.Withtheconvergenceofindustries,ontheo
