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1、TEAMFLY?Team-FlyPageiiiDataMiningCookbookModelingDataforMarketing,Risk,andCustomerRelationshipManagementOliviaParrRudPageivPublisher:RobertIpsenEditor:RobertM.ElliottAssistantEditor:EmilieHermanManagingEditor:JohnAtkinsAssociateNewMediaEditor:BrianSnappTextDesign&Composition:ArgosyDesignationsu
2、sedbycompaniestodistinguishtheirproductsareoftenclaimedastrademarks.InallinstanceswhereJohnWiley&Sons,Inc.,isawareofaclaim,theproductnamesappearininitialcapitalorALLCAPITALLETTERS.Readers,however,shouldcontacttheappropriatecompaniesformorecompleteinformationregardingtrademarksandregistration.Co
3、pyright?2001byOliviaParrRud.Allrightsreserved.PublishedbyJohnWiley&Sons,Inc.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanningorotherwise,exceptaspermittedunderSections107or108ofthe1976UnitedSta
4、tesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,222RosewoodDrive,Danvers,MA01923,(978)750-8400,fax(978)750-4744.RequeststothePublisherforpermissionshouldbeaddressedtothePermissionsDepartme
5、nt,JohnWiley&Sons,Inc.,605ThirdAvenue,NewYork,NY10158-0012,(212)850-6011,fax(212)850-6008,E-Mail:PERMREQ@WILEY.COM.Thispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldwiththeunderstandingthatthepublisherisnotengagedinprofessionalservice
6、s.Ifprofessionaladviceorotherexpertassistanceisrequired,theservicesofacompetentprofessionalpersonshouldbesought.Thistitleisalsoavailableinprintas0-471-38564-6FormoreinformationaboutWileyproduct,visitourwebsiteatwww.Wiley.com.PagevWhatPeopleAreSayingaboutOliviaParrRud'sDataMiningCookbookIntheDat
7、aMiningCookbook,industryexpertOliviaParrRudhasdonetheimpossible:Shehasmadeaverycomplexprocesseasyforthenovicetounderstand.Inastep-by-stepprocess,inplainEnglish,Oliviatellsushowwecanbenefitfrommodeling,andhowtogoaboutit.It'slikeana