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1、戰(zhàn)略管理~吉利汽車案例分析報(bào)告課程：戰(zhàn)略管理題目：吉利汽車企業(yè)戰(zhàn)略分析報(bào)告小組成員：鐘一鳴，曹柯佳，安昱霖，林苑，袁保龍1目錄一、吉利簡(jiǎn)介............................................................................................................................4二、波特五力模型分析.....................................................................................
2、.......................51、現(xiàn)有競(jìng)爭(zhēng)者.....................................................62、潛在競(jìng)爭(zhēng)者.....................................................73、消費(fèi)者討價(jià)還價(jià)能力.............................................84、供應(yīng)商討價(jià)還價(jià)能力.............................................95、替代性產(chǎn)品......................
3、..............................106、互補(bǔ)性產(chǎn)品....................................................107、總結(jié)..........................................................11三、環(huán)境監(jiān)測(cè)與分析..............................................................................................................13（一）宏觀環(huán)境分析..
4、......................................................................................................131、政治環(huán)境......................................................132、經(jīng)濟(jì)環(huán)境......................................................143、社會(huì)文化環(huán)境..................................................154
5、、技術(shù)環(huán)境......................................................165、自然環(huán)境......................................................176、法律環(huán)境......................................................17（二）內(nèi)部環(huán)境分析...............................................................................................
6、.........181、財(cái)務(wù)資源......................................................182、實(shí)體資源......................................................183、技術(shù)資源......................................................194、組織資源......................................................195、無(wú)形資源........................
7、..............................19（三）吉利能力分析........................................................................................................201、財(cái)務(wù)能力......................................................202、生產(chǎn)研發(fā)能力.................................................
