資源描述：
《swotanalysis(swot分析)》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫(kù)。
1、SWOTanalysis（SWOT分析）Warming-up※Beginner1．SWOTstandsforstrengths，weaknesses，opportunities，andthreats．2．Whatdoyouthinkaboutourstrengths?3．We’veputalotofemphasisonmarketdevelopment．4．ourweaknessisinproduction．5．Let’stalkaboutopportunities，shallwe?6．Wehavetheopportunitytodominatethemar
2、ket．7．Arethereanystrongcompetitorsoutthere?8．Theevaluationofcurrentopportunitiesisn’trealistic．9．Doyouagreewiththethreatanalysis?※Intermediate1．WearemeetingtodaytomakeaSWOTanalysisforourcompany，basedonourperformanceoverthelastyear．2．Ithinkourmaincompetitiveadvantageisthestrengthofo
3、urmarketingteamandadvertising．3．Becausewehavefocusedheavilyonmarketing，wehavenotmademuchleewayinproductdevelopment．4．Tokeepourreputationwithconsumers，weneedtoputmoreeffortintoproductquality．5．Becauseofourstatusinthemarket，ifweboostedourproductdevelopment，wecoulddominatethemarket．6．
4、Thereportsaidwecouldboostoursalesbyaddressinginternationaldistributionproblems．7．TheproblemsaremorecomplexthantheSWOTtookintoaccount．8.Determiningourcompetitors’strengthsandweaknessesismuchmorestraightforward．※Advanced1．We’vebeenabletohaveagreatdealofmarketpenetrationandhaveestabli
5、shedastrongpresenceinthemarket，bothinsalesandinidentity．2．Ithinkthatbyfocusingonimprovingourweaknessandcomingupwithawiderrangeofhighqualityproducts，wecanreachevenmoreofaconsumerbasethanwearenow．3．Solvingproblemswithourimportandexportsidewouldhelptoboostrevenue，butIjustdon’tthinkwec
6、ouldachieveasmuchas50％more，whichiswhattheanalysisyielded．4．Becausewedon’thavemanycompetitors，wecanlistourthreatsononehand，there’sSpalding，Mercid，andYaleford．5．TheSWOTanalysiscameoutlastweek，butIdon’tagreewiththeresultsoftheevaluationbecausetheydonotconsiderthecomplexityofourcompany
7、’ssituation．WordsandPhrases1VIPstandsfor“veryimportantperson”.=VIPrepresents“veryimportantperson”.VIP表示veryimportantperson這幾個(gè)單詞（重要人物）。2Mercedes-Benzhasestablishedastrongpresenceinitsidentity.=Mercedes-Benzhasearnedagreatacceptancefromitscustomers.奔馳在品牌認(rèn)同方面做得很好。3Ourgreateffortwillle
8、adtothefinalsuccessinhosti
