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1、SWOTanalysis(SWOT分析)Warming-up※Beginner1.SWOTstandsforstrengths,weaknesses,opportunities,andthreats.2.Whatdoyouthinkaboutourstrengths?3.We’veputalotofemphasisonmarketdevelopment.4.ourweaknessisinproduction.5.Let’stalkaboutopportunities,shallwe?6.Wehavetheopportunitytodominatethemar
2、ket.7.Arethereanystrongcompetitorsoutthere?8.Theevaluationofcurrentopportunitiesisn’trealistic.9.Doyouagreewiththethreatanalysis?※Intermediate1.WearemeetingtodaytomakeaSWOTanalysisforourcompany,basedonourperformanceoverthelastyear.2.Ithinkourmaincompetitiveadvantageisthestrengthofo
3、urmarketingteamandadvertising.3.Becausewehavefocusedheavilyonmarketing,wehavenotmademuchleewayinproductdevelopment.4.Tokeepourreputationwithconsumers,weneedtoputmoreeffortintoproductquality.5.Becauseofourstatusinthemarket,ifweboostedourproductdevelopment,wecoulddominatethemarket.6.
4、Thereportsaidwecouldboostoursalesbyaddressinginternationaldistributionproblems.7.TheproblemsaremorecomplexthantheSWOTtookintoaccount.8.Determiningourcompetitors’strengthsandweaknessesismuchmorestraightforward.※Advanced1.We’vebeenabletohaveagreatdealofmarketpenetrationandhaveestabli
5、shedastrongpresenceinthemarket,bothinsalesandinidentity.2.Ithinkthatbyfocusingonimprovingourweaknessandcomingupwithawiderrangeofhighqualityproducts,wecanreachevenmoreofaconsumerbasethanwearenow.3.Solvingproblemswithourimportandexportsidewouldhelptoboostrevenue,butIjustdon’tthinkwec
6、ouldachieveasmuchas50%more,whichiswhattheanalysisyielded.4.Becausewedon’thavemanycompetitors,wecanlistourthreatsononehand,there’sSpalding,Mercid,andYaleford.5.TheSWOTanalysiscameoutlastweek,butIdon’tagreewiththeresultsoftheevaluationbecausetheydonotconsiderthecomplexityofourcompany
7、’ssituation.WordsandPhrases1VIPstandsfor“veryimportantperson”.=VIPrepresents“veryimportantperson”.VIP表示veryimportantperson這幾個(gè)單詞(重要人物)。2Mercedes-Benzhasestablishedastrongpresenceinitsidentity.=Mercedes-Benzhasearnedagreatacceptancefromitscustomers.奔馳在品牌認(rèn)同方面做得很好。3Ourgreateffortwillle
8、adtothefinalsuccessinhosti