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《基于顧客視角產(chǎn)品族架構(gòu)關(guān)鍵要素及其關(guān)聯(lián)影響的研究論文》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、demandsshouldbeenreflect.Onthefront-endofarchitecture,firmswouldfocusonthecreativeideatoimprovetheinnovativeofproductfamily.Therearetwokeyfactorsnamelycreativeponderandidentifyponder.Theback-endmainlydevotedtoformacompleteterminalproductfamilyplanandt
2、hemanagementoflifecontinuation.Thekeyfactorsincludethecultivationofoptionvalue,productfamilyrecommendation,costcontrol,qualitycontrol,attributecustomizationandservicecustomization.Thecorrelationbetweenkeyfactorsappearedbetweenthefront-endandtheback-en
3、d,oramongtheback-endfactors.Inaddition,theexcellentarchitecturehasapositiveinfluencetoenhancecustomersatisfactionwhichwouldfacilitatetheascensionofcustomerloyalty.Inparticular,platformarchitecturehasamaininfluencetocustomersatisfactionbythecontrolofqu
4、alityandcost.Thepositiveeffectisobviousforattributeandservicecustomizedtosatisfycustomers,however,thecultivationofoptionvalueandproductfamilyrecommendation,shouldpaymoreattentiontothepreferenceanddecision-makingabilityofcustomer.KEYWORDS：ProductFamily
5、,Architecture,CustomerExperience,CustomerSatisfaction,ProductLine,Platform,Customization目錄第一章緒論.............................................................................................................11.1研究背景和意義...................................
6、.......................................................11.1.1研究背景.............................................................................................11.1.2研究意義...................................................................................
7、..........21.2研究內(nèi)容和主要創(chuàng)新點..............................................................................41.2.1研究內(nèi)容.............................................................................................41.2.2本文主要創(chuàng)新點.................................
8、................................................6第二章理論基礎(chǔ)與文獻綜述..................................................................................72.1產(chǎn)品族架構(gòu)...........................................................................................
