2013年春季國(guó)際市場(chǎng)營(yíng)銷學(xué)(專)（international marketing (special) in the spring of 2013）

2013年春季國(guó)際市場(chǎng)營(yíng)銷學(xué)(專)（international marketing (special) in the spring of 2013）

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1、2013年春季國(guó)際市場(chǎng)營(yíng)銷學(xué)(專)（Internationalmarketing(special)inthespringof2013）CandidatesanswerquestionsJobname:inthespringof2013internationalmarketing(special):SA2volumeworkHomeworkscore:100,passscore:60Startstoptime:2013-4-1517:35:57to2013-4-1522:05:35Studentscore:100Standardquesti

2、onstotalscore:100standardscore:100Detailedinformation:Questionnumber:1,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowingoptions):5Content:InthematrixanalysisofBoston,theproductswithfastsalesgrowthandlowmarketsharearecalled()A,TaurusproductsB,starpr

3、oductsCandproblemproductsD,leandogproductsStandardanswer:CStudentanswer:CThescoreis5Questionnumber:2,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowingoptions):5Content:Asaresultofthedifferenceineducationallevel,theresultisthatAandthesameconsumergoo

4、dshavedifferentpreferencesBandthesameconsumergoodshavethesamepreferencesC,thesameproductacceptanceisdifferentDandproductacceptancewerenotaffectedStandardanswer:CStudentanswer:CThescoreis5Questionnumber:3,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefoll

5、owingoptions):5Content:Amongtheelementsofcommodityprice,themostbasicandthemostimportantfactorisA,valueB,costC,profitD,marginalutilityStandardanswer:BStudentanswer:BThescoreis5Questionnumber:4,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowingoptions

6、):5Content:Whatisthedifferencebetweenpublicrelationsandadvertising?A,nonpersonnelB,theuseofmassmediaC,nonpaymentD,promotinggoodsandbusinessesStandardanswer:CStudentanswer:CThescoreis5Questionnumber:5,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowin

7、goptions):5Content:Informationisnotonlyavailabletooneperson,butalsosharedbymanypeople,andexpandedbycomputerandotherdevices,whichismasteredbymostpeople.ThisisinformationAandductilityBandfeedbackfunctionC,innovationD,inheritanceStandardanswer:AStudentanswer:AThescoreis5Ques

8、tionnumber:6,questiontype:Radioquestion(pleasechoosetheonlycorrectanswerinthefollowingoptions):5

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