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1、家樂福超市元旦促銷策劃書目錄一、前言-----------------------------------------------------------------1二、背景分析一、市場(chǎng)環(huán)境----------------------------------------------------------------------------------------------1二、競(jìng)爭(zhēng)狀況-----------------------------------------------------------
2、-----------------------------------2三、消費(fèi)者分析-------------------------------------------------------------------------------------------2四、自身分析----------------------------------------------------------------------------------------------3三、促銷策略--------------
3、--------------------------------------------------------3一、促銷主題----------------------------------------------------------------------------------------------3二、促銷目標(biāo)--------------------------------------------------------------------------------------------
4、--3三、促銷對(duì)象、區(qū)域、時(shí)間------------------------------------------------------------------------------4四、促銷實(shí)施---------------------------------------------------------------------4一、折價(jià)優(yōu)待--------------------------------------------------------------------------------
5、--------------4二、付費(fèi)贈(zèng)送---------------------------------------------------------------------------------------------4三、先到先得--------------------------------------------------------------------------------------------5四、抽獎(jiǎng)促銷------------------------------------
6、----------------------------------------------------------5五、集點(diǎn)優(yōu)待----------------------------------------------------------------------------------------------5六、游戲活動(dòng)------------------------------------------------------------------------------------------
7、----6五、廣告配合--------------------------------------------------------------------------------------------6六、促銷預(yù)算-----------------------------------------------------------------------------------------------------------------6七、效果評(píng)估--------------------------
8、---------------------------------------------------------------------------------------8八、附錄--------------------------------------------------------------------------------------------------------------------
