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1、摘要隨著電子商務(wù)的蓬勃發(fā)展，網(wǎng)購服裝店以其經(jīng)營成本低，經(jīng)營具有靈活性，價(jià)格低廉的優(yōu)勢，使得經(jīng)營成本相對(duì)較高的實(shí)體服裝店的經(jīng)營受到比較大的沖擊。實(shí)體服裝店由于房租、人員、促銷等各種運(yùn)營成本的存在，在經(jīng)營上處于劣勢；同時(shí)在價(jià)格方面，與網(wǎng)購服裝店相比，實(shí)體服裝店也處于相對(duì)劣勢的；因此實(shí)體服裝店正承受著前所未有的壓力。本文共分為四大部分，第一部分：網(wǎng)購服裝店與實(shí)體服裝店發(fā)展現(xiàn)狀；第二部分：網(wǎng)購服裝店對(duì)實(shí)體服裝店的沖擊及成因分析；第三部分：網(wǎng)購服裝店與實(shí)體服裝店未來發(fā)展的障礙；第四部分：網(wǎng)購服裝店與實(shí)體服裝
2、店的發(fā)展策略。本文通過調(diào)查和資料整理，并運(yùn)用經(jīng)濟(jì)學(xué)原理加以分析，幫助與網(wǎng)購服裝店進(jìn)行復(fù)雜的競爭和對(duì)抗的實(shí)體服裝店，以新穎的經(jīng)營模式站穩(wěn)腳跟，進(jìn)而與單純網(wǎng)購服裝店在市場中平分秋色。關(guān)鍵詞：網(wǎng)購服裝店；實(shí)體服裝店；電子商務(wù)53AbstractWiththerapiddevelopmentofe-commerce，onlineshoppingclothingstorewithitsloweroperatingcosts，operatingflexibility，lowpriceadvantage，mak
3、esphysicalclothingstoreoperatingcostsrelativelyhighoperatingunderrelativelylargeimpact．Entityclothingstorerent，duetopersonnel，promotionsandothervariousoperatingcosts；atthesametime，intermsofprice，comparedwithonlineshoppingclothingstoreclothingstore，the
4、reisrelativelyinferior；thereforetheentityclothingstoreisfacingthehithertounknownpressure．Thispaperisdividedintofourparts，thefirstpart：onlineshoppingclothingstoreandentityclothingstoredevelopmentstatus；thesecondpart：onlineshoppingclothingstoreonthereal
5、clothingstoreimpactandcauseanalysis；thethirdpart：thefuturedevelopmentofonlineshoppingclothingstoreandentityclothingstoredisorder；thefourthpart：thestrategiesforthedevelopmentofonlineshoppingandfashionclothingstoreshop．Sortingthroughinvestigationanddata
6、，andtheuseofprinciplesofeconomicstoanalyzeandorganize，helpentityclothingstoreinthepresentandonlineshoppingclothingstorecomplexcompetition，innovativebusinessmodeltogainafirmfoothold，andthenwithasimpleonlineshoppingstoregohalvesonafifty-fiftybasisinthem
7、arket．Keywords：onlineshopping；entityclothingstore；electroniccommerce53目錄摘要IAbstractII目錄III引言11相關(guān)概念與理論概述31.1電子商務(wù)31.1.1主要電商類別31.1.2代表性電商——淘寶網(wǎng)41.2供求理論51.2.1需求及其影響因素51.2.2供給及其影響因素61.3博弈論71.4行業(yè)生命周期論82網(wǎng)購服裝店與服裝實(shí)體服裝店發(fā)展現(xiàn)狀92.1網(wǎng)購服裝店的發(fā)展現(xiàn)狀92.1.1網(wǎng)購服裝店的規(guī)模及市場份額92.1.2
8、主要網(wǎng)購服裝店服裝電商122.2實(shí)體服裝店的發(fā)展現(xiàn)狀152.2.1大型商場152.2.2實(shí)體服裝批發(fā)152.2.3實(shí)體服裝小店162.3網(wǎng)購服裝店與實(shí)體服裝店的對(duì)比分析162.3.1網(wǎng)購服裝店的優(yōu)勢與劣勢162.3.2實(shí)體服裝店的優(yōu)勢與劣勢173網(wǎng)購服裝店對(duì)實(shí)體服裝店的沖擊形勢及成因分析193.1網(wǎng)購服裝店對(duì)實(shí)體的沖擊形勢193.1.1大批實(shí)體服裝店出現(xiàn)倒閉潮193.1.2實(shí)體服裝店開始面臨轉(zhuǎn)型203.2網(wǎng)購服裝店對(duì)實(shí)體服裝店沖擊的原因分析213.2.1網(wǎng)購服裝店與實(shí)體服裝店的供需
