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1、跨國公司考試復習參考資料總共分為兩個部分:英文部分和中文部分,各占總分的50%。每部分題型均為:一個名詞解釋&四個簡答英文部分資料:名詞解釋:What`sanMNC?跨國公司的定義Anenterprise(a)comprisingentitiesintwoormorecontries,regardlessofthelegalformandfieldsofactivityofthoseentities(b)whichoperatesunderasystemofdecisionmakingpermmittingcoherentpoliciesandacommonstr
2、ategythroughoneormoredecision-makingcenters,(c)inwhichtheentitiesaresolinkedbyownershiporotherwise,thatoneormoreofthemmaybeabletoexerciseasignificantinfluenceovertheactivitiesoftheothers,andinparticular,toshareknowledge,resourcesandresponsibilitieswithothers.概念:(a)它是由兩個或兩個以上的國家的經(jīng)濟實體所組
3、成的,而無論這些經(jīng)濟實體的法律形式和經(jīng)濟領域如何;(b)它是一個在決策系統(tǒng)指定的連貫政策和一個或多個決策中心指定的共同戰(zhàn)略下從事經(jīng)營活動(c)它的各個實體通過所有權或其他形式的聯(lián)系,其一個或多個實體能夠?qū)ζ渌麑嶓w的經(jīng)營活動施加重要的影響,特別是能夠與其他實體分享知識、資源和分擔責任。簡答:1.企業(yè)國際化發(fā)展的動因?舉例說明3.MotivationsforInternationalization3.1TraditionalMotivations3.1.1Securekeyresources3.1.2Marketseeking3.1.3Accesstoloecostf
4、actorsofproduction3.1.4Profitseeking3.2EmergingMotivations新興的動因3.2.1EscalatingR&D(研發(fā))costsandshorteningproductlifecycles3.2.2Competitivepositioning競爭地位【舉例方面,請參考各組的作業(yè)】2.收購兼并各自的優(yōu)缺點:1.AdvantagesanddisadvantagesofM&A1.1Advantages1.1.1Itisthemosteffectiveandthequickestwaytoenteranewmarket;
5、1.1.2Itcansavemuchtimebecauseassetsespeciallyproductionfacilitiescanbeexpeditiouslyacquired;1.1.3Itisthemosteffectivewaytogetanadvancedtechnology;1.1.4Itmayreducethenumberofcompetitors;1.1.5Theacquiringfirmmayinheritthemanagementskills,customers,patentsandintangibleassets.1.2Disadvant
6、ages1.2.1Theacquiringfirmmayhavetoassumesomeorallofthelibilitiesofthesellingcompany;1.1.1Aftertheacquisition,theacquiringfirmislikelytofacechallengingpersonnelproblemsinintegratingtheseparatemanagerialteams.Integrationproblemscanunderminethemostoptimisticexpectationsforamerger.1.1.2Ho
7、stcountriesrestricttheacquisitionactionofforeigninvestors;1.1.3It`sdifficultforinvestorstocorrectlyevaluatetherealbenefitsofanacquisition.3.請認真復習收購兼并和合資企業(yè)這兩節(jié)的內(nèi)容。4.跨國公司內(nèi)部貿(mào)易的特征以及轉(zhuǎn)移價格的好處。特征:CharacteristicsofIntra-firmTrade:1)MNCssettransferpricesfortheirintra-firmtrades2)Itisanintra-comp
8、anytr