The Implication of Network Catchwords in Subtitle Translation 網(wǎng)絡(luò)流行語在字幕翻譯中的應(yīng)用

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1、TheImplicationofNetworkCatchwordsinSubtitleTranslationLiteratureReviewKeywords:networkcatchwords,subtitletranslation,humorouseffects,newstrategyForewordWiththerapiddevelopmentofthemassmedia,networkcatchwordsspreadquicklyamongthegeneralpublicandwidelyacceptedbypeople.Thistrenddirectlyinflue

2、ncesmanyaspectsofsocialinformationdissemination.Asimportantmeansofinformationdissemination,televisionandfilmnaturallywelcomethesenetworkcatchwords.Asvariouskindsofnewcatchwordspromptlydescribesocialphenomenonandrevealsocialproblemsinamorerealway,theyareofstudyingvalueintermsofsocialculture

3、andacademicresearch.ThereforethesenewanduniquelanguagesarequicklyimpliedinsubtitletranslationinEnglishtelevisionsandfilms.Moreandmorepeopleprofessionalornon-professionalbeginpaygreatattentiontothecombinationofnetworkcatchwordsandsubtitling.Networkcatchwordnotonlyfrequentlyappearinamateursu

4、btitles,alsograduallyplaysanimportantroleinprofessionalsubtitles.MainBody1.NetworkcatchwordsThedefinitionofnetworkcatchwordshouldtakespatialanalysisofnetworkfieldandtimeanalysisoftrendsintoconsideration.Itisadynamicphenomenonandalsoahistoricalcategory.Accordingtotheinternalmechanismandsoci

5、alandculturalmeaningsofnetworkcatchwords,theycanbeclassifiedintochattinglanguagescreatedbyinternetusers,wordsreflectinternetcultureandsubculturetrendofteenagers,wordscloselyconcernedwithhotsocialorpublicevents.(YangWenquan,2002)Networkcatchwordscomefromgeneralpubliclifeandareincreasinglyus

6、edbythegeneralpublicandthemassmedia;theyhavebecomeamicrocosmofthesocialandculturallife.1.1Thesource,characteristicsandclassificationofnetworkcatchwordsTherearesixmainreasonsthatcontributetotheformationofnetworkcatchwords.First,theyaregeneratedfromburgeoningthings,suchasguanshuiandbaifumei.

7、Second,theycomefromtheevolutionofhomonym,misreadingandglyph,suchasshenmedoushifuyunanddiaosi.Third,theyarefacilitatedbypopularevents,suchasdajianguouandCNN.Fourth,theycomefromtelevisionprograms,suchasgeiliandchuanyue.Fifth,theycomefromterminologyofcertainindus