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1、英語化妝品廣告語篇中名詞化語法隱喻分析AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts：ThePerspectiveofGrammaticalMetaphor摘 要【摘要】作為人類語言最普遍的特征之一，名詞化一直是語言學(xué)家們關(guān)注的基本課題。名詞化的使用一直被看作科技語篇的一個(gè)主要特點(diǎn).然而我們發(fā)現(xiàn)在廣告語篇中名詞化也是一個(gè)不容忽視的現(xiàn)象。因此，本文搜集了100篇英語化妝品廣告語篇作為語料分析的對(duì)象，從系統(tǒng)功能語言學(xué)的語法隱喻角度出發(fā)，統(tǒng)計(jì)了名詞化在這類語篇中的類型，并分析了名詞化的概念功能
2、，人際功能以及語篇功能。研究發(fā)現(xiàn)，在英語化妝品廣告語篇中，名詞化的主要類型為小句名詞化，形容詞名詞化和動(dòng)詞名詞化。在概念功能方面，名詞化減少了廣告的主觀性，增強(qiáng)了消費(fèi)者對(duì)產(chǎn)品的好感。在人際功能方面，名詞化提高了產(chǎn)品的可信度。在語篇功能方面，名詞化使廣告語篇顯得更加客觀、簡潔?！娟P(guān)鍵詞】名詞化；語法隱喻；語篇；功能【ABSTRACT】Asauniversalcharacteristicofhumanlanguage,nominalizationisalwaysaninterestingsubjectforthelinguists.Nominalizatio
3、nhasalwaysbeenconsideredasoneimportantfeatureofscientifictext.Wecanalsofindmuchuseofitinadvertisingtext.Therefore,thispapertakes100Englishcosmeticadvertisingtextsasthecorpusofanalysis,makingastatisticsfortheclassificationofnominalizationinthetextsandanalyzingitsideationalfunction
4、,interpersonalfunctionandtextualfunctionfromtheperspectiveofgrammaticalmetaphorinsystemic-functionallinguistics.Throughresearch,wefindthatthesubordinateclausenominalization,adjectivenominalizationandverbalnominalizationarethethreemaintypesofnominalizationinEnglishcosmeticadvertis
5、ingtext.Intheaspectofideationalfunction,nominalizationreducestheadvertising’ssubjectivityandenhancesconsumer’sfavorableimpression.Intheaspectofinterpersonalfunction,nominalizationimprovestheproduct’scredibility.Intheaspectoftextualfunction,nominalizationmakestheadvertisingtextmor
6、econciseandobjective.【KEYWORDS】nominalization;grammaticalmetaphor;text;function17Contents1Introduction11.1TheBackgroundofthePresentStudy11.2TheSignificanceofthePresentStudy21.3Theoverallstructureofthethesis22LiteratureReview32.1TheDefinitionofNominalization32.2PreviousStudiesonNo
7、minalization32.2.1ResearchdirectionsonNominalization32.2.2ResearchAchievementsonNominalization42.3TheoreticalFrameworkforPresentStudy63AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts73.1ClassificationofNominalization73.2IdeationalFunctionsofNominalization83.3Interperson
8、alFunctionsofNominalization103.4TextualF
