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1、學(xué)號：4109012126泰山醫(yī)學(xué)院畢業(yè)設(shè)計（論文）AnAnalysisonTranslatingCommercialsfromthePerspectiveofRelevanceTheory院（部）系外國語學(xué)院所學(xué)專業(yè)英語本科年級、班級2009級4班張紅董雁講師完成人姓名指導(dǎo)教師姓名專業(yè)技術(shù)職務(wù)2013年5月20曰AnAnalysisonTranslatingCommercialsfromthePerspectiveofRelevanceTheoryByZhangHongSupervisor:Do
2、ng￥anSubmittedtotheSchoolofForeignLanguagesinPartialFulfillmentofRequirementsfortheDegreeofBachelorofArtsTaishanMedicalUniversityTaian,ChinaMay,2013論文原創(chuàng)性保證書我保證所提交的論文都是自己獨立完成，如有抄襲、剽竊、雷同等現(xiàn)象，愿承擔(dān)相應(yīng)后果，接受學(xué)校的處理。專業(yè)：英語木科班級：2009級4班簽名：2013年5月20日ContentsChapter1I
3、ntroductionChapter2.OutlineofRelevanceTheory2.1TheDevelopmentofRelevanceTheory2.2DefinitionofRelevanceChapter3.AGeneralViewonCommercials[3]DefinitionofAdvertising[4]FunctionofCommercials[5]FeaturesofCommercialsChapter4.ApplicationsandStrategiesofRelev
4、anceTheoryintheTranslationofCommercials(1)TheTranslationofCommercialsonRhetoricalFigureinlightofRelevanceTheory.PunsTranslationRepetitionTranslationHyperboleTranslation(2)AdvertisingTranslationStrategiesfromtheperspectiveofRelevanceTheory4.2.1LiteralT
5、ranslationinCommercials4.2.2FreeTranslationinCommercialsChapter5.ConclusionNotesBibliographyAcknowledgementsAbstractWiththeboomingoftheinternationaleconomy,productsfromdifferentregionsaresoldeverywhereintheworld.Commercialsasamethodofpromotingsaleshas
6、deeplyenteredintoourdailylives.Theadvertisementswhichcomefrommultinationalcompaniesandinternationalbusinesseshavebecomealargepartofthebusinessworld.Asaresult，commercialstranslationisuptoagrowingneedonefficientinternationalbusinesses.SperberandWilson's
7、RelevanceTheoryhasbecomeanewtheoryoftranslation，whichtreatstranslationasanostensive-inferentialprocess.Inadvertisingtranslation,thetranslatorshouldfirstlygettheadvertiser’scommunicativeintention,andthenbothinformativeandcommunicativeintentionsshouldbe
8、transferredtothetargetaudiencebythetranslator.Andatthesametime，theoptimalrelevanceisachieved.ThispaperapproachesadvertisingtranslationfromtheperspectiveofRelevanceTheoryandanalyzesadvertisingtranslationstrategies.Thethesisconsistsoffivechapter
