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1、TranslationofadvertisingtechniquesandrhetoricaldevicesTheultimategoalofadvertisingistosellgoods.Toachievethisgoal,advertisingcopywritersoftenusemetaphor,personification,pun,rhymeandotherfiguresofspeechtoenhancetheexpressionofthelanguageeffect.Becausethedifference
2、sbetweenEnglishandChinese,therhetoriccanbeusedliteraltranslation,freetranslation,intendedtomakelawforflexibleprocessing.AtthesametimestressedthatthisinvolvesnotonlytheEnglishtranslationofadvertisingrhetoriclinguistics,sociologyofknowledge,thetranslatorshouldalsob
3、efamiliarwiththeproductknowledge,understandthebusinesspsychologyandmarketingstrategy,witharichimaginationandartisticinspiration,canmakethetranslationwordsbeautiful,vivid,catchy,toachievethepurposeofsellinggoods.KeywordsEnglishadsRhetoricTranslation1、Introduction：
4、Economicglobalizationandinternationalcommoditymarketstoday,advertisinghasbecomethebusiness,enterpriseandconsumersaccesstoproductinformation,investmentandconsumptiondecisionsimportantsourcesofinformationstrategy.We'reinaneraofpopularads.Advertisingflurry,astheworl
5、disfullofacamel,takepeople’svision,andtheresponseinpeople'sears.AdvertisefromtheLatinadverfure,meaningtheinitialattentionandinduced,attractive.Laterevolvedintogetattention”,“l(fā)etpeopleknowsomething.Intheinternationalbackground,theadshavebeensimplefromthepastadvert
6、iseddevelopintoamarketing,communications,linguistics,sociology,psychology,aestheticsandotherdisciplinescloselywiththepublicity.Theultimategoalofadvertisingistosellgoods.Toachievethisgoal,wemustincreasetheuseofauditory,visualeffectsfaceavarietyofmeansofcommunicati
7、ontoexpandinformationtoenhancetheproductimage.Adstypicallywrittenbythetitle,thetext,slogan,trademark,Illustrationoffiveparts,ofwhichthreebelongtotheformerlanguage(verbal)partofthelasttwonon-Language(non-verbal)section.Adstypicallycanbedividedintothreecategoriesco
8、mmercial,socialclass,publicclass.InChina,“AdvertisingLaw”mentionedintheads,istheproductoperatorsorserviceprovidersbearthecosts,andthroughcertainmedia,directlyo
