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1、-ABSTRACTForestresourcesareimportantsocialsupportresourcesforChina,playingan
indispensableroleinthesocio-economicactivities.Inrecentyears,withrapid
economicdevelopmentandacceleratingurbanization,theforestryindustry
representedbythegardenindustry,tourismandforestbiomas
2、senergyindustryhas
beengrowingrapidlywithremarkableincreaseofvalue.AsthedatabytheState
ForestryBureaushows,China'sforestryannualoutputvalueoftheprimaryindustry
was1.3134trillionyuanin2012,whichwas2.93timesasthatof2006with448.3
billionyuan.However,Inthecontextofthestea
3、dyprogressoftheforestry
industry,traditionalforestcompaniesasthemainpurposeofthetraditionalforest
managementfacingasituationofbusinesslossesanddifficultyinbusinessoperation.
JiaheForestryCompanyisatypicalcompanyfacingsuchchallenges.Although
JiaheForestryCompanyowning4
4、94acresoflanduserightsinhomeandabroad,
JiaheForestryCompanyisfacingbusinesslosses.Howtochangethesituationhas
becomeagreatchallengetotheforestrycompanysuchasJiahe.Firstly,usingJiaheForestryCompanyasthesample,thisarticleanalyzesthe
companystatuscompletelyandidentifiespr
5、oblemsinhumanresources,
organizationalstructureandlandmanagementexistedinthetraditionalforestry
companiesasJiahe.Secondly,thearticleusesanalysistoolslikePESTAnalysis,
FiveForcesModelAnalysisandSWOTAnalysistoevaluatetheinternaland
externalenvironmentofJiaheForestryComp
6、anyandthendiscussesthemain
developmentdirection,conductsathoroughstudyonthestrategyforJiaheForestry
Company.Afterthatthearticlerecommendsapracticalstrategytoimplementthe
securitysystemandsuggestsrefinementwithactualsituation.KeyWords:ForestryBusiness,BusinessStrategy,
7、SWOTAnalysis,StrategyImplementationSystem---萬方數據---目錄第一章緒論................................................................................................................11.1選題背景..........................................................................................
8、...............11.2研究意義.....................................................................................................