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1、摘要會展業(yè)是指特定空間的集體性的物質(zhì)文化交流、交易活動。2O世紀(jì)90年代以來，中國會展業(yè)蓬勃發(fā)展，它以多種產(chǎn)業(yè)融合，多種信息、知識、觀念的碰撞和交流，帶動地方經(jīng)濟(jì)綜合發(fā)展。有人形容舉辦會展就像開著直升機(jī)在城市上空撒錢，因此，會展業(yè)成為現(xiàn)代經(jīng)濟(jì)的一個新的競爭熱點(diǎn)。青島市具有舉辦會展的優(yōu)勢條件，近年來會展業(yè)取得了長足發(fā)展，但同時(shí)也暴露出許多問題，需要在分析、借鑒的基礎(chǔ)上，準(zhǔn)確定位，制定適合自身的會展發(fā)展戰(zhàn)略。青島作為我國重要的會展城市，會展旅游的融合發(fā)展必將使青島在全球會展經(jīng)濟(jì)大發(fā)展的形勢下脫穎而出，實(shí)現(xiàn)青島市
2、會展經(jīng)濟(jì)的跨越式發(fā)展。通過對青島市會展業(yè)發(fā)展現(xiàn)狀的調(diào)研，發(fā)現(xiàn)了該行業(yè)目前存在的主要問題，有針對性地提出了青島發(fā)展會展業(yè)的對策建議，即分析了政府在會展業(yè)發(fā)展和管理中應(yīng)如何進(jìn)行角色定位，以及會展企業(yè)應(yīng)如何進(jìn)行市場化運(yùn)作的策略。關(guān)鍵詞:：青島市；會展；會展業(yè)；對策AbstractConventionandexhibitionindustryreferstothecollectiveculturalexchangeandtransactionactivitiesofaspecificspace.2Ocentury9
3、0years,China'sexhibitionindustrytoflourish,itwithavarietyofindustryintegration,avarietyofinformation,knowledge,ideasofthecollisionandexchange,topromotethecomprehensivedevelopmentoflocaleconomy.Somepeopledescribetheexhibitionheldinthecityasahelicopterspread
4、moneyoverthecity,therefore,theexhibitionindustryhasbecomeanewhotspotforthemoderneconomy.QingdaohasheldtheadvantageoftheConvention,inrecentyears,theConventionandexhibitionindustryhasmadegreatdevelopment,butalsoexposedmanyproblems,inbasedontheanalysisandrefe
5、rence,accuratepositioning,establishtheirownexhibitiondevelopmentstrategy.QingdaoasanimportantexhibitioncityinChina,theintegrationanddevelopmentofMICEtourismisboundtomakeQingdaointheglobalexhibitioneconomyinthedevelopmentofthesituation,toachievetheleapforwa
6、rddevelopmentofQingdaoexhibitioneconomy.ThroughinvestigationofthestatusofthedevelopmentofQingdaoCityConventionandexhibitionindustryfoundthemainproblemsexistingintheindustry,putsforwardthecountermeasuresandproposalsoftheexhibitionindustrydevelopmentinQingda
7、o,thatistheanalysisofthegovernmentshouldhowtoplayaroleinthedevelopmentofexhibitionindustryandmanagement,aswellastheConventionandexhibitionenterprisesshouldbehowtocarryoutthestrategyoftheoperationofthemarket.Keywords:Qingdao;exhibition;exhibitionindustry;co
8、untermeasure目錄正文1一.青島市會展業(yè)發(fā)展現(xiàn)狀緒論1二.青島市會展業(yè)存在的主要問題21.會展場館及基礎(chǔ)設(shè)施不足，相關(guān)配套不完善22.品牌展會尚未真正形成，城市會展知名度有待提高23.缺乏有實(shí)力的展覽企業(yè)24.缺少會展專業(yè)人才25.會展統(tǒng)計(jì)缺位26.尚未建立會展產(chǎn)業(yè)及會展產(chǎn)品的評估體系和標(biāo)準(zhǔn)………………………27.旅游業(yè)相關(guān)企業(yè)的配合不夠2三.有利機(jī)遇.31.發(fā)展的政策機(jī)遇………………………………………
