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1、國際交流學(xué)院學(xué)期論文ShanghaiFinanceUniversityNielsBrockCopenhagenBusinessCollegeFinalProjectWork論文題目：如何保持酷兒飲料在上海地區(qū)5-12兒童的客戶忠誠度？Title：Howtokeepcustomerloyaltybetween5-12yearschildrenofQooinShanghai？專業(yè)/Major：市場營銷/InternationalMarketing姓名/學(xué)號(hào)：Name/StudentNo.：HuaChengqiang/201
2、0177137指導(dǎo)老師/GuidanceTeacher：丹麥主考/DanishExaminer:LarsAskholm公司/Company:可口可樂公司/Coca-ColaCompanyStudentstatementIherebydeclarethatthecontentsofmythesisonHowtokeepcustomerloyaltybetween5-12yearschildrenofQooinShanghaiareentirelymyownworkandthatnopartofthemhasbeenquo
3、tedwithoutclearandspecifiedindicationofsource.IamfamiliarwiththestudyandexaminationregulationsofShanghaiFinanceUniversityandNielsBrockCopenhagenBusinessCollegeandknowthatbyviolationoftheseregulationstherightstoreceivingthediplomawillbeforfeited.Date………2013-5…………
4、…Place………Office……………...Signature………HuaChengqiang………………備注：此表格請裝訂在畢業(yè)論文成果內(nèi)，與定稿同時(shí)遞交。Listofcontent1.Introduction-------------------------------52.Problemformulation-------------------63.Demarcation------------------------------74.Methodology--------------------------
5、----8-4P-PEST-Fiveforces-SWOT-Questionnaire5.Analysis--------------------------------------10-PESTanalysis-Companyanalysis-Competitoranalysis-Fiveforcesanalysis-SWOTanalysis-Questionnairedataanalysisandconclusion6.Solution--------------------------------------28
6、7.Conclusion----------------------------------298.Uncertaintyfactorsandtheimpactoftheplan-----------------------------------------309.Bibliography--------------------------------3110.Appendix----------------------------------321.IntroductionTheCoca-Colacompanyin
7、1997launched"Qoo"fruitjuicebeverage,inchinawealmostknowitsChinesename酷兒.QooisoriginfromJapan,andthereasonitcalled"Qoo"isbecausewhentheJapaneseadultsdrinkacupofbeer,theyfeelsomuchbetter,andtheywillmeetwiththesound"cuckoo".Coca-colaJapanbranchfindtheopportunitiesa
8、nddecidedtoattackthechildren'beveragemarketwhichwashasnotdevelopment,sotheydesignakindofdrinkthatkidsdrinkupwithsomethingsimilartothesoundofQoo,Itis"Qoojuice".Andwith
