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1、AbstraCtAbstractWiththerapideeonomicdeveloPmentofoureountry，AswellastheeontinuousimProvementofthelevelofurbanization，CountrysideinordertoretUmtothethemeofnatureastherapiddeveloPmentofrtiralto而smintheeountry;RuralTourismeonformtothecurrenttrendofdiversificationofto而smdemand，It15hoPedtomeetawayfr
2、omthecityhustleandbustle，Closetothen咖raldemand.ThesuccessofruraltourismdeveloPment，ThekeyliesinruraltourismProduetsuPPliersanddemandersofinformationbetweentheabilitytoachieves貝nmetry，OPerators，managerscancorrectlyunderstandthePereeivedvalueofruraltourismvisitors.AtPresent，thetheoryandPractieeof
3、ruralto碩sm，玩a”resource一oriented，，and”tourism一scaletargct，，intheinitialstage，Thelaekofpereeivedvalueofruraltourismvisitorsin一dePthstudyInthisstUdy，basedonthetourismtheoryandPraetiee，Cone叩tandtyPesofitsre一defineandelassify，Selectacityfromthesurroundingruralto麗smasresearehobjeet，EmPhasisonthePeree
4、ivedvalueofruraltourismvisitorstomeasureandstUdy.ThroughexPerteonsultationandfieldreseareh，SPSSandSEManalysisshowedthatTouristsinthecountrysidethePerceivedvalueoftravelmainlyintherurallandseaPe，Productsandserviees，TheeostofthefourbasiceonditionsandcognitiveasPects，Atotalineludesthethemesandfeat
5、Ures，landscapeandPastorallandscapes，natural，freshair，aeeessibility，foodandbeveragecharacteristics，lifesuPPortingfacilitiessuchas17elernents.Meanwhlle，thes加dycametotouristsatisfaction，loyaltyandindividualPercePtionofthein幣nsicrelationshiPbetweenthefactors.ThePereeivedvaluetoto而stsusingSEManalysi
6、sresultsshowedthatthePereeivedvalueofruraltourismt~stsfactorinthefourPairsoft~stsatisfaetion，loyalty15thebiggesteontributionrateof叮allandscaPeandbasiceonditions，Produetsandservices15relativelylow，cometoruraltourism丁StudyontheRuralTburlsmDeveloPmentbasedontheTheoryofTouristPereeivedV白lueACaseStu
7、dyofTheNongkeCountyofPixiandeveloPmentshouldbeProminentthemeandfeal刀restofullytaptheflowerculture，in一dePthdeveloPmentofloealresourees，Providinghigh一qualitytouristserViceS，幾raltourismforsustainabledevelopment，strengtheninge4ucation
