中國飯店集團跨國經(jīng)營戰(zhàn)略分析

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1、摘要家，對企業(yè)自身要素稟賦與目的地國進行綜合分析，從而最終確定能使本企業(yè)利益最大化的跨國經(jīng)營東道國。第四，影響跨國經(jīng)營市場進入方式的主要因素包括：對飯店所有權(quán)和經(jīng)營權(quán)的控制度權(quán)衡、對轉(zhuǎn)移自身能力和資源成本與所獲取收益的權(quán)衡、對東道國區(qū)位優(yōu)勢與風險的均衡、東道國對引進國際飯店集團的收益與成本的權(quán)衡，以及國際飯店集團與東道國的博弈。第五，中國飯店集團在進行跨國經(jīng)營時，可以根據(jù)本企業(yè)國際化發(fā)展的階段，采取不同的階段發(fā)展策略，并充分運用后發(fā)優(yōu)勢。在經(jīng)濟發(fā)展水平較高的國家、經(jīng)營環(huán)境較穩(wěn)定的發(fā)展中國家和文化差異

2、大的國家，主要采取投資進入；在政治經(jīng)濟或金融風險較大的國家，以管理合同進入為宜。同時，在市場進入方式的選擇上，還要注重投資與契約進入方法的混合應(yīng)用，并充分尊重東道國的合理利益訴求。只有這樣，才能取得較好的跨國經(jīng)營效果。關(guān)鍵詞：飯店集團；跨國經(jīng)營；區(qū)位選擇模型III萬方數(shù)據(jù)中國飯店集團跨國經(jīng)營戰(zhàn)略研究IV萬方數(shù)據(jù)AbstractAbstractEconomicglobalizationistheobjectivetrendoftheeconomicdevelopmentinthe worldtoday

3、,featuredbythefreeflowandoptimizedallocationofcapital,technology, informationandserviceintheglobalcontext,makingtheeconomicinterdependence andinteractionbetweenvariouscountrieseverstronger,andhasbroughtaboutnew drivingforcesandopportunitiesfortheeconom

4、icdevelopmentofallcountriesinthe world.Multinationalcompanyisthemostactiveoneintheprocessofeconomic globalization.Governmentsrecognizedthatitshouldbeabsolutelynecessaryinthe globalizationracetodevelopingmultinationals.TheChinesegovernmentputforward the

5、strategyof"goingout"whichisanimportantmeasureofChina’sactive participationintheeconomicglobalization.Atthesametime,stepsaretakingto supportChinesemultinationalcompanies.SomeChineseleadingenterprisesbeginto setupbranchesinforeigncountries.Throughdeeperr

6、eformandopeningupandgreaterinvestment,ourhospitality industryhasadvancedbyleapsandbounds.Atthesametime,themarketenvironment andtheconsumptionclimategraduallyimproved.Thetimehasmaturedforoperating branchescrossesnationalboundaries.SomeChinesehotelchaine

7、shavemakedup strategiesofinternationaldevelopment,andoperatedafewtrialbranches.Weshould cultivateandsupportsuperiordomesticbrandsandimprovetheinternational competitivenessofChinesehospitalindustry.Thepaperusesthemethodsintegratingtheoreticalanalysiswit

8、hempirical analysis,qualitativeanalysiswithquantitativeanalysis,andhorizontalstudywith longitudinalstudy.Therearesixchapters.Throughanalysingtheinternationalenvironment,globalcompetition,domestic governmentpolicy,andpresentstateofChines