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1、摘要家,對企業(yè)自身要素稟賦與目的地國進行綜合分析,從而最終確定能使本企業(yè)利益最大化的跨國經(jīng)營東道國。第四,影響跨國經(jīng)營市場進入方式的主要因素包括:對飯店所有權(quán)和經(jīng)營權(quán)的控制度權(quán)衡、對轉(zhuǎn)移自身能力和資源成本與所獲取收益的權(quán)衡、對東道國區(qū)位優(yōu)勢與風險的均衡、東道國對引進國際飯店集團的收益與成本的權(quán)衡,以及國際飯店集團與東道國的博弈。第五,中國飯店集團在進行跨國經(jīng)營時,可以根據(jù)本企業(yè)國際化發(fā)展的階段,采取不同的階段發(fā)展策略,并充分運用后發(fā)優(yōu)勢。在經(jīng)濟發(fā)展水平較高的國家、經(jīng)營環(huán)境較穩(wěn)定的發(fā)展中國家和文化差異
2、大的國家,主要采取投資進入;在政治經(jīng)濟或金融風險較大的國家,以管理合同進入為宜。同時,在市場進入方式的選擇上,還要注重投資與契約進入方法的混合應(yīng)用,并充分尊重東道國的合理利益訴求。只有這樣,才能取得較好的跨國經(jīng)營效果。關(guān)鍵詞:飯店集團;跨國經(jīng)營;區(qū)位選擇模型III萬方數(shù)據(jù)中國飯店集團跨國經(jīng)營戰(zhàn)略研究IV萬方數(shù)據(jù)AbstractAbstractEconomicglobalizationistheobjectivetrendoftheeconomicdevelopmentinthe
worldtoday
3、,featuredbythefreeflowandoptimizedallocationofcapital,technology,
informationandserviceintheglobalcontext,makingtheeconomicinterdependence
andinteractionbetweenvariouscountrieseverstronger,andhasbroughtaboutnew
drivingforcesandopportunitiesfortheeconom
4、icdevelopmentofallcountriesinthe
world.Multinationalcompanyisthemostactiveoneintheprocessofeconomic
globalization.Governmentsrecognizedthatitshouldbeabsolutelynecessaryinthe
globalizationracetodevelopingmultinationals.TheChinesegovernmentputforward
the
5、strategyof"goingout"whichisanimportantmeasureofChina’sactive
participationintheeconomicglobalization.Atthesametime,stepsaretakingto
supportChinesemultinationalcompanies.SomeChineseleadingenterprisesbeginto
setupbranchesinforeigncountries.Throughdeeperr
6、eformandopeningupandgreaterinvestment,ourhospitality
industryhasadvancedbyleapsandbounds.Atthesametime,themarketenvironment
andtheconsumptionclimategraduallyimproved.Thetimehasmaturedforoperating
branchescrossesnationalboundaries.SomeChinesehotelchaine
7、shavemakedup
strategiesofinternationaldevelopment,andoperatedafewtrialbranches.Weshould
cultivateandsupportsuperiordomesticbrandsandimprovetheinternational
competitivenessofChinesehospitalindustry.Thepaperusesthemethodsintegratingtheoreticalanalysiswit
8、hempirical
analysis,qualitativeanalysiswithquantitativeanalysis,andhorizontalstudywith
longitudinalstudy.Therearesixchapters.Throughanalysingtheinternationalenvironment,globalcompetition,domestic
governmentpolicy,andpresentstateofChines