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1、華中科技大學(xué)碩士學(xué)位論文AbstractWaterisabasicnaturalresourceandafoundationforsustainablesocialdevelopment.Chinaisboundtotakeadvantageoflimitedwaterresourcewithhighefficiencyandatlowcost,soitisnecessarytoimplementamarket-orientedoperation.KDWaterserviceCo.,Ltd(KD)isacompanyengagedinenvironmentalprotect
2、ionandwatertreatment,anditsmainbusinessistreatmentofchemicalwaterfrompowerplant.AsthethermalpowerisrestrictedseriouslybythecoalindustryandthestateattachesmuchimportancetothedevelopmentofWatersupply,KDtooksewagetreatmentasabreakthroughtoenterintoChina’swaterindustryofficiallyin2004.Thisarti
3、cle,foremostfromtheindustrybackground,studiesthesituationofsuchfouraspectsasIndustrycharacteristics、currentsituation、competitionlandscapeandthemarketingenvironmentofthewaterindustryandcomesupwithaconclusionthatwaterindustryhasabroaddevelopmentprospectandahugedevelopmentspace..Then,itbriefl
4、yanalysesthatthedevelopmentspaceofthermalpowerindustryinwhichKD’straditionalbusinessexistswillbeprogressivelycompressedbysomecleanenergyindustriese.g.nuclearpowerindustry.Bycomparingthelongrundevelopmentofbothindustries,italsoanalyzesthenecessityandpossibilityforKDCompanytomakeabusinessadj
5、ustment.Thirdly,itfocusesonwhatkindofopportunitiesthefastdevelopmentofwaterindustrywouldbringtothecompaniesonthewaterindustrychain,particularlyontheopportunitiesandchallengesmetbysomeengineeringcompanieswhohaveatechniquebackgroundsuchasKDCompany,aftercomingintowaterindustry.Italsogivesadvi
6、cesonadjustingbusinessofKD,andusessystemanalyzingmethodandBostonMatrixAnalysistoanalyzethemainbusinessesofKD,andpositionitintheBostonMatrix.Basedonwhich,itgivesadvicesandimplementschemesonhowtodistributeresourcesreasonablyamongdifferentbusinessaswellasII華中科技大學(xué)碩士學(xué)位論文howtoselectdifferentbusi
7、nessasthe"cashcaw"businessatdifferentstagesforthecompany.Finally,thearticlegivesadvicesonpracticalresolvingschemestosolveallkindsofproblemscurrentlyexistinKDcompany,todecreasetheriskshappenedinstrategicadjustmentsforthemain-businessofthecompanyandthusrealizeal