資源描述：
《一汽大眾捷達轎車競爭戰(zhàn)略分析》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學術(shù)論文-天天文庫。
1、AbstractWhenthefinancialcrisisbrokeoutin2007，theworldeconomybeguntodecline，inordertorevivethedangerouseconomysituation，everygovernmentallovertheworldhavetheirownplanforeconomy．Andtheeconomiccrisismadeoureconomicslipintorecession，thegrowthin2008wasjust9．O％，
2、itisfirsttimeblow10．0％from2002，specialinthefourthquarter2008，thegrowthwas6．8％，thefigureprovethatOureconomichadinvolvedindeeplydescending．In2009，Ourgovemmenthaveexecutedtheneweconomypolicyagainst晰tlltheeconomycrisistoo，andwhentheeconomysituationhavesomesign
3、sofrecovery,OUrgovernmenthaveexecutedthenewplanforregioneconomyandindustry,themaintargetoftheseplanistoprovethedevelopmentinthewayofformalandflourishing，andimprovethecountrycompetitivepower,Theeconomiccrisismadehugeinfluenceforautomobileindustryinchina,the
4、salesvolumnhasdecreasedmuchmore，theinventoryofautomobilemanufacturerhasincreasedmoreandmore，thesituationofthisindustryhasbeenworseandworse．So廿1egovernmentpushseveralpolicyforautomobileindustry,madethemarketrecoverandenhancequickly．Andthesepoliciesdidnotonl
5、yhelpthemarketreturntothesituationofincreasing，butalsomaketheadjustmentofindustrystructure．Other,thepolicyforMidwestareaandthepolicyof“automobileforcountry'’，wouldchangethelastautomobilemarket，andopenanewandbigmarketformanufacturer．Inthisthesis，Iengageinth
6、estudyofautomobileindustry,taketheJettaCarasthetarget，throughthestudyofnewpolicyandnewsituationintheeraafterfinancialcrisis，getthenewdifferenceinautomobileindustry,specialintheCarmarket，andmaketheforecastaboutthetrendsofcarmarket．Other,throughthestudyofthe
7、maincompetitorsforJettacar,showthemaincompetitorandthedamageforJetta．ThroughgettheresultofJettaCar’Ssuperiorityandinferiorposition．ThroughthestudyofJettacal"’sbusinessaction，findthewaytocompeteforsuperiority．Intheendofthistext，accordingtothestudy,Imakethec
8、onclusionforChineseautomobileindustry,specialtheCarmarket’S訂end．Atlast，accordingtothetrend，Imaket}leTTTAbstractsuggestincompetitivestrategyforJettacal'．Throughthestudyofthetraditionalstrategyinautomobileindus
