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1、AbstractWhenthefinancialcrisisbrokeoutin2007,theworldeconomybeguntodecline,inordertorevivethedangerouseconomysituation,everygovernmentallovertheworldhavetheirownplanforeconomy.Andtheeconomiccrisismadeoureconomicslipintorecession,thegrowthin2008wasjust9.O%,
2、itisfirsttimeblow10.0%from2002,specialinthefourthquarter2008,thegrowthwas6.8%,thefigureprovethatOureconomichadinvolvedindeeplydescending.In2009,Ourgovemmenthaveexecutedtheneweconomypolicyagainst晰tlltheeconomycrisistoo,andwhentheeconomysituationhavesomesign
3、sofrecovery,OUrgovernmenthaveexecutedthenewplanforregioneconomyandindustry,themaintargetoftheseplanistoprovethedevelopmentinthewayofformalandflourishing,andimprovethecountrycompetitivepower,Theeconomiccrisismadehugeinfluenceforautomobileindustryinchina,the
4、salesvolumnhasdecreasedmuchmore,theinventoryofautomobilemanufacturerhasincreasedmoreandmore,thesituationofthisindustryhasbeenworseandworse.So廿1egovernmentpushseveralpolicyforautomobileindustry,madethemarketrecoverandenhancequickly.Andthesepoliciesdidnotonl
5、yhelpthemarketreturntothesituationofincreasing,butalsomaketheadjustmentofindustrystructure.Other,thepolicyforMidwestareaandthepolicyof“automobileforcountry'’,wouldchangethelastautomobilemarket,andopenanewandbigmarketformanufacturer.Inthisthesis,Iengageinth
6、estudyofautomobileindustry,taketheJettaCarasthetarget,throughthestudyofnewpolicyandnewsituationintheeraafterfinancialcrisis,getthenewdifferenceinautomobileindustry,specialintheCarmarket,andmaketheforecastaboutthetrendsofcarmarket.Other,throughthestudyofthe
7、maincompetitorsforJettacar,showthemaincompetitorandthedamageforJetta.ThroughgettheresultofJettaCar’Ssuperiorityandinferiorposition.ThroughthestudyofJettacal"’sbusinessaction,findthewaytocompeteforsuperiority.Intheendofthistext,accordingtothestudy,Imakethec
8、onclusionforChineseautomobileindustry,specialtheCarmarket’S訂end.Atlast,accordingtothetrend,Imaket}leTTTAbstractsuggestincompetitivestrategyforJettacal'.Throughthestudyofthetraditionalstrategyinautomobileindus