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1、AStudyonMarketingStrategyofLiquorLtdAbstractChinaisthebirthplaceofmakingsoliddislillersyeast，andownsuniquetechnologyofmakingliquorintheworldLiquorhasahistoryofthousandsofyearsandisFavoredbypopularity'Sincetimeimmemorial，liquorisnotonlyimportantsourceofgo、ernHlent’staxreve
2、nues，playingaTlimportantroleinpolitics．economy,diplomat．,,retc．butalsocarriesfivethousandyearsofChinesecivilizationandculturalconnotationsprofoundlyLiquormarkelasawholetendstoaperfectlycompetitivemarkelalongwithcontinuousdevelopmenlandexpansioninChina，inwhichproducthomoge
3、nizationofsmall＆mediumenterprisesandmarketingmodelsimilarphenomenonaremoreseriousModernmarketingstrategicmanagementpracticekicksthetires．inadditionblindly,copying[breignexperiencesandpracticesresultinconsumerdecreasingloyaltyandmarketshrinkingshare．v,hicharethreateningtol
4、iquorenterprises’survi'
5、valanddevelopmentTalentshowingitself．takingpriority'amongfiercemarketcompetitionisadfficu?toIheseenterprisesInthispaper．ALiquorLtdaregionalliquorenterprisewastakenasanexampleIntemalandexternalenvironmentandconsumers’orientationwerestudiedbymodernma
6、rketingtheory,．theconclusionthatliquorconsumptionisdrivenbyeoflsumerspreferences＆culturehostedbythebranditselfwasobtainedAccordingtothatconclusionmarketre-positionthatliquorproducts、；veFeendowedthenewbrandpersonalitywithopenness，wisdom．a(chǎn)nddiversificationofQiculturetobuild
7、topgradebrandofbusiness,andpoliticalbanquetliquorstartinglbomourreave～matureprovincemarketwas廳amedInthiswa，v．undertheguidanceofthe4P’stheoG。
8、asmmdmixedmarketingstrategywaslbrmulatedintermsofproduct，brand．channelpriceandpromotionstrategyroundlyThusamethodaboutsolvingsuchma
9、rketingstrategyproblemswouldbeprovidedtoenterprisesalikeBackground＆significationotresearchwerl：introducedfirstlyinthispaper．
10、andnmrketingstrategytheory．＆analysismethodsweredescribedwhichwasfollowedbycombiningComplyA‘smarketingsiluationandproblemsconsumersurveys，questionna
11、iresetc．externalenvironmentandinternalconditionsstudieddeeplybyusingtoolssuchasPESTanalysis．Mich
