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1、AStudyonMarketingStrategyofLiquorLtdAbstractChinaisthebirthplaceofmakingsoliddislillersyeast,andownsuniquetechnologyofmakingliquorintheworldLiquorhasahistoryofthousandsofyearsandisFavoredbypopularity'Sincetimeimmemorial,liquorisnotonlyimportantsourceofgo、ernHlent’staxreve
2、nues,playingaTlimportantroleinpolitics.economy,diplomat.,,retc.butalsocarriesfivethousandyearsofChinesecivilizationandculturalconnotationsprofoundlyLiquormarkelasawholetendstoaperfectlycompetitivemarkelalongwithcontinuousdevelopmenlandexpansioninChina,inwhichproducthomoge
3、nizationofsmall&mediumenterprisesandmarketingmodelsimilarphenomenonaremoreseriousModernmarketingstrategicmanagementpracticekicksthetires.inadditionblindly,copying[breignexperiencesandpracticesresultinconsumerdecreasingloyaltyandmarketshrinkingshare.v,hicharethreateningtol
4、iquorenterprises’survi'
5、valanddevelopmentTalentshowingitself.takingpriority'amongfiercemarketcompetitionisadfficu?toIheseenterprisesInthispaper.ALiquorLtdaregionalliquorenterprisewastakenasanexampleIntemalandexternalenvironmentandconsumers’orientationwerestudiedbymodernma
6、rketingtheory,.theconclusionthatliquorconsumptionisdrivenbyeoflsumerspreferences&culturehostedbythebranditselfwasobtainedAccordingtothatconclusionmarketre-positionthatliquorproducts、;veFeendowedthenewbrandpersonalitywithopenness,wisdom.a(chǎn)nddiversificationofQiculturetobuild
7、topgradebrandofbusiness,andpoliticalbanquetliquorstartinglbomourreave~matureprovincemarketwas廳amedInthiswa,v.undertheguidanceofthe4P’stheoG。
8、asmmdmixedmarketingstrategywaslbrmulatedintermsofproduct,brand.channelpriceandpromotionstrategyroundlyThusamethodaboutsolvingsuchma
9、rketingstrategyproblemswouldbeprovidedtoenterprisesalikeBackground&significationotresearchwerl:introducedfirstlyinthispaper.
10、andnmrketingstrategytheory.&analysismethodsweredescribedwhichwasfollowedbycombiningComplyA‘smarketingsiluationandproblemsconsumersurveys,questionna
11、iresetc.externalenvironmentandinternalconditionsstudieddeeplybyusingtoolssuchasPESTanalysis.Mich