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1、Mostconsumershaveexperiencedonlineadssogarish1,loud,oraggravating2thattheycan'tpossiblybeignored.ButanewstudyintheJournalofMarketing3Researchsuggeststhatthiswayofforcingcustomer'sattentionmayactuallybebadforbusiness."Annoyingadsareinterestingbecauset
2、heybothmakeandcostmoneyforpublishers.Theymakemoneybecauseadvertiserspaypublisherstorunads.Theycostmoneywhenannoyedusersabandonasite,leavingthepublisherwithlessadvertising4revenue,"writeauthorsDanielG.Goldstein,SiddharthSuriandFernandoDiaz(MicrosoftRe
3、search),R.PrestonMcAfee(Microsoft),andMatthewEkstrand-Abueg(NortheasternUniversity).Studyparticipantswereaskedtoperformonlinetasks,someofwhichexposedparticipantstowebpageswithannoyingadvertisements.Anad's"annoyingness"wasdetermined5byfactorssuchaswhe
4、therithadtoomuchanimation6,waspoorlydesigned,orhadbeenplacedbyacompanyhavingaquestionable7reputation.Thestudyfoundthateventhoughitwouldhavemeantmorepay,participantswerefarlesswillingtoremainonawebpageifitcontainedanannoyingadvertisement.Participantsa
5、lsodidnotrememberthecontentverywellonpagesthatcontainedannoyingadvertisements.Theauthorsconcludethatanyshort-termrevenuebroughtinbyannoyingadvertisementsislikelyoutweighed8bythenegativelong-termeffects."Thepracticeofrunningannoyingadscancostmoremoney
6、thanitearns,aspeoplearemorelikelytoabandonsitesonwhichtheyarepresent.Inaddition,inthepresenceofannoyingads,peoplewerelessaccurateinrememberingwhattheyhadread.Noneoftheseeffectsonusersisdesirablefromthepublisher'sperspective."詞匯表：1garishadj.華麗而俗氣的，華而不
7、實(shí)的參考例句：Thiscolourisbrightbutnotgarish.這顏色艷而不俗。Theyclimbedthegarishpurple-carpetedstairs.他們登上鋪著俗艷的紫色地毯的樓梯。2aggravatingadj.惱人的，討厭的參考例句：Howaggravatingtobeinterrupted!被打擾，多令人生氣呀！Dieselexhaustisparticularlyaggravatingtomanysusceptibleindividuals.許多體質(zhì)敏感的人尤
8、其反感柴油廢氣。3marketingn.行銷(xiāo)，在市場(chǎng)的買(mǎi)賣(mài)，買(mǎi)東西參考例句：Theyaredevelopingmarketingnetwork.他們正在發(fā)展銷(xiāo)售網(wǎng)絡(luò)。Heoftengoesmarketing.他經(jīng)常去市場(chǎng)做生意。4advertisingn.廣告業(yè)；廣告活動(dòng)a.廣告的；廣告業(yè)務(wù)的參考例句：Canyougivemeanyadviceongettingintoadvertising?你能指點(diǎn)我如何涉足廣告業(yè)嗎?Theadvertisingcampaignisaimedprimarily
