以嘀嘀打車(chē)為例營(yíng)銷(xiāo)策略分析

《以嘀嘀打車(chē)為例營(yíng)銷(xiāo)策略分析》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。

1、.摘　　要隨著國(guó)內(nèi)電子商務(wù)的快速發(fā)展，一大批的手機(jī)APP軟件都開(kāi)始進(jìn)入我們的視野，這些軟件的功能越來(lái)越強(qiáng)大，涉及了金融、生活、學(xué)習(xí)、工作、交通、旅游等各個(gè)方面。但是與此同時(shí)越來(lái)越多的手機(jī)垃圾軟件也應(yīng)運(yùn)而生，由于市場(chǎng)的監(jiān)管的考驗(yàn)以及盈利模式的模糊,以及手機(jī)支付的推廣，越來(lái)越多的手機(jī)APP陷入了困境，整個(gè)手機(jī)軟件行業(yè)正在醞釀著一次十分徹底的變革。本文通過(guò)對(duì)于新時(shí)代的手機(jī)APP軟件“滴滴打車(chē)”運(yùn)營(yíng)策略的研究，分析如今手機(jī)打車(chē)軟件的發(fā)展優(yōu)勢(shì)和給市場(chǎng)帶來(lái)的便利和問(wèn)題，提出打車(chē)軟件已有固疾的解決策略，為當(dāng)今的APP軟件的應(yīng)

2、用指導(dǎo)方向，為了手機(jī)軟件的生活普及化，多樣化奠定堅(jiān)實(shí)的基礎(chǔ)。最后，通過(guò)嘀嘀打車(chē)案例分析，以及與主要競(jìng)爭(zhēng)對(duì)手快的打車(chē)相對(duì)比，得到其運(yùn)營(yíng)策略，為打車(chē)APP行業(yè)的盈利提供了更多可能。關(guān)鍵詞：手機(jī)軟件；嘀嘀打車(chē)；盈利模式；發(fā)展優(yōu)勢(shì)；手機(jī)支付...AnAnalysisMethodofMarketingStrategyforDidiTaxiAbstractWiththerapiddevelopmentofthedomesticelectroniccommerce,alargenumberofmobilephoneAPPso

3、ftwarearebeginningtoenterourfieldofvision,thesoftwarefunctionismoreandmorepowerful,relatestothevariousfinancial,life,study,work,traffic,tourismetc..Butatthesametime,moreandmoremobilephonespamalsoemergeasthetimesrequire,duetomarketregulationtestandfuzzyprofit

4、model,aswellasthepromotionofmobilephonepayment.MoreandmoremobilephoneAPPshouldbemadeintoadilemma,themobilephonesoftwareindustryismakingaverythoroughreform.Inthispaper,throughtheresearchforanewgenerationofmobilephonesoftwareAPP"dropsoftaxi"operationstrategy,t

5、headvantagesforthedevelopmentofmobilephonesoftwarecanbeanalyzed,withtheconvenienceandproblemforthemarket.Therefore,asoftwareforchronicdiseasestrategieswasputforward,togetherwithapplicationguidancefortoday'sAPPsoftware,thathavebeenproposedtoplayasolidillnessc

6、artsoftwaresolutionstrategyfortodayguidethedirectionoftheAPPapplicationsoftwareformobilephonesuniversallife,diversificationandlayasolidfoundation.Finally,accordingtotheanalysisfordiditaxiandthecomparisonformaincompetitors,itsoperationstrategyprovidesmorelike

7、lytotakeataxiAPPindustryprofitability....KeyWords：Mobilephonesoftware;Diditaxi;Profitmodel;Developmentadvantage;Mobilephonepayment...目　　錄摘　　要IAbstractII引　　言11概述21.1營(yíng)銷(xiāo)策略的定義21.2App和手機(jī)支付的定義31.3國(guó)外打車(chē)軟件的發(fā)展趨勢(shì)42“嘀嘀打車(chē)”及其運(yùn)營(yíng)模式62.1“嘀嘀打車(chē)”的產(chǎn)生和發(fā)展62.2“嘀嘀打車(chē)”的運(yùn)營(yíng)模式現(xiàn)狀62.3“嘀嘀打車(chē)”

8、的盈利模式73“嘀嘀打車(chē)”的發(fā)展優(yōu)勢(shì)及存在的問(wèn)題83.1嘀嘀打車(chē)的發(fā)展優(yōu)勢(shì)83.2嘀嘀打車(chē)的積極作用123.3嘀嘀打車(chē)存在的不足123.4嘀嘀打車(chē)面臨問(wèn)題的解決對(duì)策133.4.1消除司機(jī)與司機(jī)之間的競(jìng)爭(zhēng)133.4.2積分等級(jí)累計(jì)制度143.4.3嚴(yán)懲違規(guī)使用144嘀嘀打車(chē)案例分析154.1中國(guó)手機(jī)打車(chē)應(yīng)用市場(chǎng)發(fā)展概況154.2嘀嘀打車(chē)分析16...4.3主要競(jìng)爭(zhēng)著分析184.4對(duì)比分析