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1、COMPUTINGPRACTICESLocalSearch:TheInternetIstheYellowPagesTheproposedInternet-DerivedYellowPagesaggregate,annotate,andcertifyWebcontentforuseingeographicallyorientedsearching.TheIDYPprovidesaframeworkforcombiningInternet-derivedcontentwiththetrustandfairnessthatcharacterizetheprintedYellowPages,sti
2、llthepredominantsourceofconsumer-orientedlocalinformation.Martyveryday,millionsofpeopleusetheiringfromYellowPagessearches,mapping,andvaca-Himmelsteinlocalnewspapers,classi?edadcirculars,tionplanningtoresearchingproductspriortopur-LongHillYellowPagesdirectories,regionalmag-chasingtheminanearbystore
3、.Ubiquitousbroad-Consulting,azines,andtheInternetto?ndinforma-bandaccesswillservetoincreaseusers’expectationsLLCEtionpertainingtotheactivitiesofdailyforbettersupportforalltypesoflocation-basedlife:nearbyplaces,localmerchantsandservices,computing.itemsforsale,andhappeningsabouttown.Onthesearchside,
4、amarketstudyof5,000TheInternetisnotmeetingitspotentialfordeliv-onlineshoppersconductedbyTKGandBizrate.eringthistypeofgeographicallyorientedinforma-comfoundthat25percentoftheresponders’tion.Sometimestheinformationthatpeopleseekissearcheswereformerchants“nearmyhomeorontheInternet,butthetoolsforlocat
5、ingitareinad-work.”3ArecentForresterGroupstudyfoundthatequate.Inothercases,ourindustryhasnotdevel-65percentofonlineshoppersresearchedaproductopedthecounterpartstoreplacetraditionaldeliveryonlinebeforepurchasingitof?ine.4methodssuchastheprintedYellowPages.Onthecontentside,atleast20percentofWebThetr
6、endsthatpointtotherapidgrowthofgeo-pagesincludeoneormoreeasilyrecognizableandgraphicallyorientedsearch,knownaslocalsearch,unambiguousgeographicidentifiers,suchasaareunmistakable.Themostimportantpredictorofpostaladdress.ManyoftheseWebpageshavetheintensityofanindividual’sInternetusageisthelocallyrel
7、evantcontent;Webauthorsdon’tputavailabilityofabroadbandconnection.Asofearlyaddressesonpageshaphazardly.Thiscontentis2004,55percentofallUSadultInternetusershadalreadyontheInternetdespitethelackofanover-accesstosuc
