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1、TheGroundedTheoryMethodandCaseStudyDatainISResearch:IssuesandDesignSeminarattheUniversityofMelbourne,15October2004byDrWalterFernándezNationalCentreforInformationSystemsResearchSchoolofBusinessandInformationManagementAustralianNationalUniversityCanberra,Au
2、straliaTopics?IntroductiontotheGroundedTheoryMethod(GTM)?AGTMResearchModel?CharacteristicsoftheMethod?Commonissues&misconceptions?Demands&Risks?2004WDFernandez21IntroductiontotheGTMethod?Definitions?Applicability?TenetsPARTONE?2004WDFernandez3TheGroundedT
3、heoryMethod"[Isan]inductivetheorydiscoverymethodologythatallowstheresearchertodevelopatheoreticalaccountofthegeneralfeaturesofthetopicwhilesimultaneouslygroundingtheaccountinempiricalobservationsofdata.“MartinandTurner(1986p.141)?2004WDFernandez42WhyAdopt
4、ingaGroundedTheoryMethod??Dataimmersion?Systematicapproach?Generalapproach?Valuesprofessionalexperience?Efficientmethodofresearch?Likelihoodofrelevance?2004WDFernandez5WhyGroundedTheory??Guardsagainstpreconceivedideasandbias(GlaserandStrauss,1967;Urquhart
5、,1997;Glaser,1998;Sarkeretal.,2001;Urquhart,2001)?Offersasystematicapproach(MartinandTurner,1986;Orlikowski,1993;Urquhart,2001)?Theresearcherdoesnotneedtoignorepre-existingtheoriesasinethnomethodology(Sarkeretal.,2001)?Itisageneralapproachthatallowsaccess
6、andprocessingofarichvarietyofdata(Glaser,1978;1998)?Drawsfromthepositivistapproachbysystematicandrigorouscodingprocessesthathelpstoeliminatespeculative,unfounded,assumptions(StraussandCorbin,1990;1997;Sarkeretal.,2001)?2004WDFernandez63WhyGroundedTheory??
7、Valuestheprofessionalexperienceoftheresearcher(Glaser,1998;Urquhart,2001)?Itisaneffectiveandappropriatewayofresearchingemergingphenomenainitsownorganisationalandhumancontext(VandeVenandPoole,1989;Orlikowski,1993)?Itisanefficientmethodofresearch;efficiency
8、isbuiltintothemethodology(Lehmann,2001a;Urquhart,2001)?Itcancontributetopracticebyproviding“conceptualgrab”toknowledgeablepeopleinthesubstantivearea,contributingtoasuperiorunderstandingoftheirownsituation(MartinandT
