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1、THEPERSONALMBAAWorld-classBusinessEducationinaSingleVolumeJOSHKAUFMANPORTFOLIO/PENGUIN0000_i-xiv_PGI_The_Personal_MBA.inddv9/23/108:35AM0000_i-xiv_PGI_The_Personal_MBA.inddii9/23/108:35AM“Fundamentalsarefundamentals.Whetheryou’reanentrepreneuroranexecutiveataFort
2、une50company,thisbookwillhelpyousucceed.”—JohnMang,VicePresidentofJapanFabric&HomeCare,Procter&Gamble“Thisbookgoesfarbeyondbusiness:Iusedthemarketing,sales,andcommunicationprinciplesinthisbooktocompletemyPhDandlandahighlycompetitivepostdocandprofessorshipataworld
3、-classresearchuniversity.Whateveryoudoforaliving,thisbookwillhelpyoudoitevenbetter.”—Dr.ZacharyGagnon,AssistantProfessorofChemicalEngineering,JohnsHopkinsUniversity“Ifyou’rethinkingofstartingabusiness,thisbookwillradicallyincreaseyourconfidence.Ifyou’realreadyrun
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5、presspeople?”—DanielJoshuaRubin,PlaywrightandPortraitArtist“IgraduatedwithanMBAin2005beforeIencounteredThePersonalMBA,butI?stillfeltlikeIdidn’tknowanythingaboutbusiness.Inretrospect,IwishIhadreadthisbookbeforeenrollinginanMBAprogram—itwould’vehelpedmebemoremindfu
6、lwhilecompletingmydegree.Whoknows?.?.?.?ImighthaveskippedtheMBAcompletely.Thisiseasilythebestfoundationalbusinessbookavailable.”—RogerHui,TechnicalAccountManager,RedHat,Inc.“Iusedthementalmodelsinthisbooktocreateaprofitablebusinessinlessthanfourweeks.Joshquicklyd
7、ispelsmanymistakenbeliefsaboutentrepreneurship,andhisguidancehasmademevastlymoreproductiveandsuccessful,andmylifemorefulfilling.”—EvanDeaubl,PresidentandCEO,TicTacCodeLLC“Theseconceptsreallywork:I’mbookedsolidwithclients,makingeighttimesmoremoney,feelingfarlessov
8、erwhelmed,andhavingalotmorefun.Ifyouwanttoliveuptoourpotential,youcan’taffordtomissthisbook.”—TimGrahl,FounderandCEO,Out:ThinkGroup“AfteronehourwithJosh,Iimmed
