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1、萬方數(shù)據(jù)哈爾濱理工大學(xué)管理學(xué)碩士學(xué)位論文ResearchonFinancingModeofMicroandSmallTourismEnterpriseAbstractWiththerapiddevelopmentoftourismindustry,microandsmalltourismenterprisearoundtheworldcontinueemergingandrapidlygrowing.Microandsmalltourismenterprisecaneffectivelydrivetouristeconomygro
2、wthandsignificantimpetusemploymentpopulationincreaseofacountry,SOmicroandsmalltourismenterpriseplaysanimportantroletoeconomicdevelopment.However,thefinancingdifficultyofmicroandsmalltourismenterprisealwaysexistedaroundtheworld.Especially,theseenterprisesinChinafacesso
3、mespecialtroubles,forexamplebanksareafraidtolendmoneytomicroandsmallenterprise,etc.Sotherelationshipisworseningbetweenthem.Atpresent,manyscholarshavepaidattentiontomicroandsmalltourismenterprisefinancing,andhaveachievedsomeresearchresults.Buttheresearchesonlyfocusonth
4、elevelofdevelopmentstrategiesandfinancingdifficulties,etc.Andthereisnosystematicstudyofmicroandsmalltourismenterprise’Sfinancingmode.Therefore,thispaperbeginningwiththepresentsituationandexistingproblemsofmicroandsmalltourismenterpriseandusesslopespheretheoryanalyzest
5、heinfluencefactorsofmicroandsmalltourismenterprisefinancingmode.Onthebasisofthedesignofmicroandsmalltourismenterprisefinancingmode,thispaperputsforwardcorrespondingimplementationofsecuritymeasures.Onthebasisofthecharacteristicsofmicroandsmalltourismenterprise,thispape
6、rbuildscomprehensiveevaluationindexsystemoffinancingmodeselectionincludingfiveprimaryindexand19secondclassindex,andtriestouseagrayfuzzyevaluationmethodtoestablishtheevaluationmodel,forprovideatheoreticalbasistothemicroandsmalltourismenterprisefinancingmodeselection.In
7、caseanalysispart,thispaperselectsBeijing’Smicroandsmalltourismenterprisesasthebackground.Throughanalyzingthreekindsoffinancingmode,theresultsshowthatthemostsuitableforBeijing’Smicroandsmalltourismenterprisesisclusterfinancingmode..11.萬方數(shù)據(jù)哈爾濱理工大學(xué)管理學(xué)碩士學(xué)位論文Keywordsmicroa
8、ndsmalltourismenterprise,financingmode,industrychainfinancing,internetfinancing,enterprisesclusterfinancing萬方數(shù)據(jù)哈爾濱理工大學(xué)管理學(xué)碩士學(xué)