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1、窗體頂端應(yīng)用材料分析研究報(bào)告——AppliedMaterials:CompetingforWorldDominance聯(lián)系購買電話：010-82863480公司名稱：佐思信息公司地址：北京市海淀區(qū)蘇州街18號(hào)院長遠(yuǎn)天地大廈A2座1008-1室（100080）2010-6摘要Ifyou'recompetingwithAppliedMaterials,youshouldreadthisreport.IfyournotcompetingwithAppliedMaterials,thinkagain,andreadthisreport.AppliedMaterials'
2、aggressivestanceintheequipmentindustrymeansthatnocompanyissafe.AppliedMaterials'productstrategiesarebasedonasixfoldfocus:1.Providingsolutionstousers'problems.AppliedMaterials'producttechnologyisbasedonidentifyingandsolvingusers'problemsmoresothanofferingthelatesttechnology.Thecompany
3、waswellawareintheearly1980softhevacuumproblemsandrelatedcostsassociatedwiththesinglechamber-batchprocesstechnologythatwasusedbytheentireindustry.AppliedMaterialsdecidedasearlyasin1985toswitchtothesinglewafer,multi-chambertechnology(SWMC)--technologythatsolvedthevacuumproblems.In1987t
4、hecompanycommercializeditsfirstSWMCequipment.AppliedMaterialsisalsocontinuallyimprovingitsproductsratherthandiscontinuingalineandreplacingitwithanotherline.2.Developingandkeepingcoretechnologyin-house.AppliedMaterials'coretechnologyconsistsofdeposition,etching,ionimplantation,thermal
5、processing,andCMP.Thetechnologyisdeveloped,designed,andmanufacturedinternallyratherthanboughtthroughacquisitions.Onlymetrologyandinspectionbecameacoretechnologythroughacquisition3.Processintegration.ThisisAppliedMaterials'majorstrength,asthecompanyisprovidingprocesssequenceintegratio
6、nthroughclustering.Inthismethodseveraldifferentprocesschambersarecapableofoperatinginconcertonthesameplatform.Thisinturn,enhancesproductivityandminimizesthecustomers'capitalinvestments.4.Reducingthecostofownership.Inadditiontoprocessintegrationstrategy,AppliedMaterials'focusedplannin
7、g,designing,andmanufacturingoperationledtothestrategyofdevelopinginternallyonlythreeplatforms--thePrecision,Endura,andCentura--toprovideitscustomerswithsystemflexibility,minimumcapitalinvestment,andminimumcostofoperation.Anewproductisnotcommercializedunlessthecompanycanproveasubstant
8、ialreduction
