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1、摘要目前我國(guó)節(jié)慶旅游正處于蓬勃發(fā)展的黃金時(shí)期，國(guó)家“十二五”規(guī)劃中明確提出要發(fā)展文化旅游產(chǎn)業(yè)，要將保護(hù)非物質(zhì)文化遺產(chǎn)與旅游結(jié)合起來。當(dāng)前，節(jié)慶旅游已經(jīng)超越了節(jié)日慶典原本的功能，也與我們平時(shí)所常見的旅游形式有些區(qū)別，它對(duì)于提高經(jīng)濟(jì)收入，提升城市形象和知名度，弘揚(yáng)文化有著積極的影響。近年來各地區(qū)的節(jié)慶旅游呈現(xiàn)出遍地開花的趨勢(shì)，節(jié)慶旅游也成為南寧市旅游業(yè)的重要組成部分。南寧市借助北部灣經(jīng)濟(jì)區(qū)發(fā)展這一重要機(jī)遇，加強(qiáng)區(qū)域旅游合作，把旅游業(yè)培育成為南寧市的戰(zhàn)略性支柱產(chǎn)業(yè)和人民群眾滿意的現(xiàn)代服務(wù)業(yè)。文章在借鑒國(guó)內(nèi)外研究成果的基礎(chǔ)上，確定了論文的研究?jī)?nèi)容，分
2、析了南寧市節(jié)慶旅游發(fā)展的基本概況和有利條件。運(yùn)用層次分析法進(jìn)行定量分析，選取了節(jié)慶旅游資源，節(jié)慶活動(dòng)，節(jié)慶旅游產(chǎn)品開發(fā)策略，促銷策略，節(jié)慶旅游服務(wù)與設(shè)施，舉辦地經(jīng)濟(jì)發(fā)展水平等影響南寧市節(jié)慶旅游發(fā)展的重要因素，得出發(fā)展南寧市節(jié)慶旅游重點(diǎn)應(yīng)該從產(chǎn)品、資源、基礎(chǔ)設(shè)施和市場(chǎng)化四個(gè)方面著手，挖掘文化內(nèi)涵，促進(jìn)節(jié)慶旅游產(chǎn)品創(chuàng)新；整合區(qū)域旅游資源，優(yōu)化區(qū)域內(nèi)資源；完善基礎(chǔ)設(shè)施，改善城市環(huán)境；推廣節(jié)慶旅游，開拓旅游市場(chǎng)，構(gòu)建節(jié)慶旅游品牌，促進(jìn)南寧市節(jié)慶旅游的持續(xù)健康發(fā)展。關(guān)鍵詞：節(jié)慶旅游；旅游文化；旅游產(chǎn)品開發(fā)；南寧I南寧市節(jié)慶旅游發(fā)展研究ABSTRATAt
3、present,thefestivaltourisminourcountryisintherapiddevelopmentperiod,thenational"TwelfthFive-YearPlan"clearlyputforwardtothedevelopmentofculturaltourismindustry,totheprotectionofintangibleculturalheritageandtourismtogether.Atpresent,thefestivaltourismhasgonebeyondthefestival
4、originallyfunction,andweusuallycommontourismformsomedifference,itistoimprovetheeconomicincome,enhancethecityimageandvisibility,hasapositiveimpactonpromotingtheculture.Inrecentyears,theareaofthefestivaltourismhasthetrendofblossomeverywhere,festivaltourismhasbecomeanimportant
5、partofthetourismindustryinnanning.Atpresent,withthehelpofNanningcityofBeibuGulfdevelopmentofthisimportantopportunity,strengthenregionalcooperationintourism,todeveloptourismintoastrategicpillarindustryofNanningCity,andthepeoplesatisfiedwiththemodernserviceindustry.Thispapero
6、nthebasisofthedomesticandforeignresearchresults,theresearchcontentsofthethesisaredetermined,andanalysethegeneralsituationofthedevelopmentoffestivaltourisminNanningcityandfavorableconditions,andusingtheanalytichierarchyprocessinquantitativeanalysis,thefestivaltourism,festiva
7、ltourism,festivaltourismproductdevelopmentstrategy,promotionstrategy,importantfestivalstourisminfrastructureandthehosteconomicdevelopmentlevelaffectthedevelopmentoffestivaltourisminNanningcity.ThedevelopmentoffestivaltourisminNanningcityshouldfocusfromproducts,resources,inf
8、rastructureandmarketfouraspects,excavationcultureconnotation,promotethefestivaltou
