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1、華夏媒體信息技術有限公司管理咨詢最終報告QD-CIMS2002-MC-STRAT企業(yè)戰(zhàn)略發(fā)展報告目錄1.綜述...................................................................................................................................................................22.戰(zhàn)略管理模型及目標體系...................................................
2、............................................................................22.1戰(zhàn)略模型...................................................................................................................................................22.2戰(zhàn)略目標體系.........................................
3、..................................................................................................33.頤中青煙戰(zhàn)略環(huán)境分析...................................................................................................................................43.1影響戰(zhàn)略的外部環(huán)境因素(宏觀環(huán)境)...................
4、.............................................................................43.2影響戰(zhàn)略的行業(yè)環(huán)境因素(中觀環(huán)境)............................................................................................73.3影響戰(zhàn)略的內部因素(微觀環(huán)境)—頤中青煙SWOT分析.............................................................8
5、4.企業(yè)核心競爭能力.........................................................................................................................................104.1核心競爭能力............................................................................................................................
6、.............104.2頤中青煙目前核心競爭力分析.............................................................................................................124.3創(chuàng)造頤中青煙核心競爭力.....................................................................................................................135.頤中青煙的
7、企業(yè)戰(zhàn)略定位.............................................................................................................................156.企業(yè)的短期、中期和長期戰(zhàn)略與目標.........................................................................................................166.1戰(zhàn)略目標建立原則.............
8、..........................