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1、工程碩士學(xué)位論文AbstractWiththepopularityoftheInternet,onlineadVertisingisdeVelopingrapidlyinChina.]rraditionalonlineadVertisingcannotmeetthedemandoftheVastaudienceanymore,andagrowingnumberofonIineadVertisementsshowthetrendofprecisionsothatenterprisesmayunearth1argenumbe
2、rsofcustomerswithasmallamountofinVestment.Inrecentyears,theInternetbeginstogetinto“bigdata,smallera”alongwiththedeVelopmentandgradualripeningofsocialwebsites.ThiscoupledwiththedeVelopmentofcloudcomputinghaVemadetargetedadVertisingmorepreciseandadVancedtherapiddeV
3、elopmentofonlinetargetedadVertising.Thispaper,afterstudyingthetraditionalmodeoftargetedadVertising,putsforwardamicroblog_basedtargetedadvertisingsystem.ItisnewinthatitactivelyanalyzesthepostsofmicrobloguserssoastogettheirdemandsandproVidepreciseadVertisingforthem
4、.Basedonthenewmodeofmicroblog-basedadVertising,thispaperstudiesbelowtwoaspects:Tbstartwith,itstudiesthestatusquoofmicroblogandonlinetargetedadVertising,understandsthef.ormsofonlineadVertisingandtheirdif.f宅rencesandrespectiVecharacteristics,andthenstudiesmicroblog
5、.basedadVertisingfromtwoangles,namelyValuesandadVertisingtactics.WhenstudyingtheValuesofmicroblog—basedadVertising,itenlphasizesanalyzingitscommunicationValueandcommercialValue.Currenttacticsformicroblog-basedadVenisingmainlyincludemicroblogtopics,microblog-based
6、targetedadVertisingandmicroblog-basedinteractiVeadVertising.Thispaperf.ocusesOnmicroblOg—basedtargetedadVertising.Secondly,basedontheestablishmentofthemicroblog-basedtargetedadVertisingsystem,itanalyzesandexplainsnewtechnologies,includingwebcrawlerprinciple,words
7、egmentationprincipleandwebpageanalytictechniques,andproductstobeusedinsuchestablishment;andanalyzestheoVerallstructureandfhnctionsofthesystem.Italsodesignsandimplementsindetailthewebcrawlersystem,wordsegmentationsystem,adVertisingsystem,monitoringsystemanda11ti-c
8、heatsystem.Thispaper,bystudyingmicroblog—basedtargetedadVertising,deepenstheunderstandingofthemicroblogplatformandaccumulatescertainexperienceinanalyzinguserbe