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1、網(wǎng)絡(luò)環(huán)境下媒體問議程設(shè)置與輿論引導(dǎo)研究摘要伴隨著互聯(lián)網(wǎng)的飛速普及,我們的生活已經(jīng)越來越離不開網(wǎng)絡(luò)了,在這樣一個被網(wǎng)絡(luò)包圍的環(huán)境中,輿論的多樣性和不穩(wěn)定的程度大大加劇,這給我國的輿論引導(dǎo)工作提出了嚴(yán)峻的考驗(yàn)。本文試圖利用媒介間議程設(shè)置理論基礎(chǔ)去分析研究網(wǎng)絡(luò)環(huán)境下媒體互動間的共振與斷裂以及輿論引導(dǎo)機(jī)制的構(gòu)建展望等方面,探析網(wǎng)絡(luò)環(huán)境下媒體間的議程設(shè)置與輿論引導(dǎo),通過對我國近年來一些影響較為重大的網(wǎng)絡(luò)突發(fā)事件,如“郭美美微博炫富”、“廣東烏坎群體性事件”等進(jìn)行研究,分析在這些案例中網(wǎng)絡(luò)媒體和傳統(tǒng)媒體是如何進(jìn)行議程設(shè)置和議題互動,以及這種行為最
2、后效果如何,是否實(shí)現(xiàn)了有效的輿論引導(dǎo)。本文最后嘗試給出一個網(wǎng)絡(luò)環(huán)境下行之有效的輿論引導(dǎo)機(jī)制,即政府通過合理設(shè)置自己的政策議程,去影響傳統(tǒng)主流媒體主導(dǎo)議題的設(shè)置,然后通過傳統(tǒng)媒體和網(wǎng)絡(luò)媒體議程的互動融合,合理設(shè)置議程的方式去引導(dǎo)網(wǎng)民意見的走向,并構(gòu)建相應(yīng)的輿情檢測、預(yù)警、事件處置與輿論引導(dǎo)聯(lián)動、輿情問責(zé)機(jī)制,使傳統(tǒng)媒體和網(wǎng)絡(luò)媒體應(yīng)該各盡其用,從而實(shí)現(xiàn)對網(wǎng)絡(luò)輿論的引導(dǎo),最終形成一個和諧、有序、凈化的網(wǎng)絡(luò)環(huán)境。關(guān)鍵詞:輿論引導(dǎo)網(wǎng)絡(luò)環(huán)境議程設(shè)置媒體間議程設(shè)置INTERⅧDIAAGENDASETTINGANDPUfBlLICOPINIONGUI
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