Market Data Mining Techniques For Marketing, Sales, and Customer Relationship Management (2004).pdf

Market Data Mining Techniques For Marketing, Sales, and Customer Relationship Management (2004).pdf

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1、TEAMFLY?Team-FlyDataMiningTechniquesForMarketing,Sales,andCustomerRelationshipManagementSecondEditionMichaelJ.A.BerryGordonS.LinoffVicePresidentandExecutiveGroupPublisher:RichardSwadleyVicePresidentandExecutivePublisher:BobIpsenVicePresidentandPublisher:JosephB.Wi

2、kertExecutiveEditorialDirector:MaryBednarekExecutiveEditor:RobertM.ElliottEditorialManager:KathrynA.MalmSeniorProductionEditor:FredBernardiDevelopmentEditor:EmilieHerman,EricaWeinsteinProductionEditor:FeliciaRobinsonMediaDevelopmentSpecialist:LauraCarpenterVanWink

3、leTextDesign&Composition:WileyCompositionServicesCopyright?2004byWileyPublishing,Inc.,Indianapolis,IndianaAllrightsreserved.PublishedsimultaneouslyinCanadaNopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans,electronic

4、,mechanical,photocopying,recording,scanning,orotherwise,exceptaspermittedunderSection107or108ofthe1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCente

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